Executive Pathway Archives - Chartered Marketer Program

Edward Li connecting the dots
Connecting the dots

Edward LI CM, the Director of Business Banking at CIBC, discusses the importance of data, insights and connecting the dots. Connecting the dots My Marketing career has always been about using data and insights to drive meaningful growth. As a trained engineer and an MBA, I enjoy connecting the dots and creating insights out of


As the President and Principal of 1919 Strategy Group, Miki Velemirovich CM shares his insights and the obstacles he overcame to become a Chartered Marketer. The World of Marketing I started my career in corporate finance with IBM Canada. While this may not have been the usual kick-off of a marketing career, it did provide

Shaping Future Marketing Leaders

As the Head of Marketing for Cisco Canada and a member of the Forbes Council, Seye Oloruntoba CM, shares her perspective on investing in yourself with the CM designation and becoming a Chartered Marketer. It’s not Just a Badge I have spent most of my career in high-tech marketing organizations with companies like IBM, Microsoft,

CM Spotlight - Brent Chaters
From Well-Rounded Marketer to Marketing Expert

It’s said that a well-rounded marketer is able to move with agility thanks to their adaptability. No one knows that better than Brent Chaters CM, who moved quickly to get a designation that matched his strengths. Covering the Scope of Marketing I actually started out as a digital marketer first. When I joined HP, they

A Strategic Marketer’s Level of Excellence

A strategic marketer, Deanna White CM, recognized the many benefits of achieving the CM designation. Read the many ways she’s found value since becoming a Chartered Marketer. A designation of many virtues Leading marketing departments for national brands for over twenty years, I’ve had the great pleasure of helping amazing companies grow. The Chartered Marketer

CM Spotlight Banner-Roshni Wijayasinha
Great Career Shifts, Great Marketing Impacts

Every career shift presents an opportunity and for Roshni Wijayasinha CM, she found her passion as a marketing consultant. With her designation, she’s found credibility that backs up her impressive marketing impacts. Certifying Years of Marketing Experience I started my career on the agency side and soon moved over to working in-house at some of

Going Beyond the Martech Landscape

No stranger to the martech landscape, Dan Radu, CM, was looking for a way to cement his credibility and further his marketing knowledge. He saw the importance of marketing standards for both himself and future marketing leaders. Defined Marketing Standards For years, I’ve been running MarTech Toronto and bringing together marketers who have a passion

Gaining a Competitive Edge & Advantage

As a marketing instructor, Tracy Reese, CM, understands the need for a competitive edge. She’s made lifelong learning her career focus and provides her reasons for why the CM designation is vital to today’s marketing learners.  Leading by Example As a marketing instructor, I have been exposing my students to the CM program since its

Assurance of A High-Performance Marketer

Binding together all his extensive experience, Peter Rodriguez, CM, a high-performance marketer, shares why the designation is important to him and the overall marketing profession. WHY A DESIGNATION IS NEEDED FOR MARKETING Our profession needs to have a designation of the Chartered Marketer stature for many reasons. Firstly, it sets standards of quality and ethical

Emboldening Future Marketing Leaders

An avid learner, Stephen Brown, CM, endeavours to embolden future marketing leaders with his pursuit of the CM designation. Answering the Chartered Marketer Call Today’s market is incredibly complex and ever-changing and so, it’s critical our industry remains ahead of the curve from a knowledge perspective. I always look to and lean on the CMA