Earl DeMatas, Author at Chartered Marketer Program

if you're not learning, you're not growing
If You’re Not Learning, You’re Not Growing

Jeffrey O’Leary CM a Controller at Karl Storz and an instructor with multiple designations, believes if you’re not learning, you’re not growing. Sessional Leader and Program Facilitator I grew up in Saint John, New Brunswick and moved to Ontario to work in accounting/finance at Maple Leaf Foods. After twelve years, I moved on to work

Wilfred Sam-King
Chartered Marketer and the Black Talent Initiative

Wilfred Sam-King, a Business Growth Specialist at SMK Solutions, reminisces on pursuing the CM designation and the support he received from the Black Talent Initiative. Black Talent Initiative I heard of the CM program first through LinkedIn. However, it only became a reality when the Black Talent Initiative encouraged me to pursue my CM designation.

The Power of Storytelling
The Power of Storytelling

The Power of Storytelling A day in the life of a marketer often includes researching various subjects. Whether you’re studying sales figures and quotas or graphs and charts, there’s a ton of information to digest, and then communicate. At the same time, you must develop intriguing content to attract your audience and pique their interest.

There’s always more to learn

Harleen Kaur, an instructor from Fraser Valley, left her home to pursue a journey to influence future marketers because there’s always more to learn. “There’s always more to learn” I have an MBA and a BCA in marketing, paired with corporate and teaching experience, which I gained in India. After over eleven years of experience

My Advice to You

Alisha Gardonis CM, the Chief Operating Officer at Nvestiv, shares how applying the knowledge, opinions and suggestions she gained through her marketing journey advanced her career.  Marketing and Finance My professional journey began in Auckland New Zealand known affectionately as the land of the Long White Cloud. I spent most of my career in B2B

Building a stronger marketing profession
Building a Stronger Marketing Profession

Jelly Academy and the Canadian Marketing Association (CMA) are pleased to announce we have entered into an agreement regarding the CMA’s Chartered Marketer (CM) designation program. The CM program requires an applicant to have completed either one marketing and one business course, or two marketing-related courses from an accredited post-secondary institution. This agreement recognizes the

Fear of Presentations and public speaking
THE FEAR OF PUBLIC SPEAKING

You’re Up Next The presenter ahead of you has about 2 minutes left in the question-and-answer period, and you’re up next. As your eyes dart from your watch to the presenter, you anxiously await the applause signifying it’s your turn. It looks like you may have a fear of presentations and public speaking. Fear of Public

Edward Li connecting the dots
Connecting the dots

Edward LI CM, the Director of Business Banking at CIBC, discusses the importance of data, insights and connecting the dots. Connecting the dots My Marketing career has always been about using data and insights to drive meaningful growth. As a trained engineer and an MBA, I enjoy connecting the dots and creating insights out of

THE EVOLVING WORLD OF MARKETING

As the President and Principal of 1919 Strategy Group, Miki Velemirovich CM shares his insights and the obstacles he overcame to become a Chartered Marketer. The World of Marketing I started my career in corporate finance with IBM Canada. While this may not have been the usual kick-off of a marketing career, it did provide

BEING A BETTER TEAM MEMBER

The world is starting to loosen restrictions, and people are returning to the office. The freedom to socialize with colleagues in person could reinvigorate anyone who may have felt isolated by lengthy pandemic lockdowns. If you’re wondering how, you can be more productive, more efficient or what you can do to be a better team

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