Curriculum

Prep Course & Entrance Exam

The Chartered Marketer Prep course is the mandatory first step to participation in CMA’s two-year Chartered Marketer program. The Prep course is a self-directed, move-at-your-own-pace course adapted from McGraw-Hill’s 2018, “Marketing” textbook. 

The course uses an electronic version of the textbook, with videos, interactive exercises, current case studies and examples to give learners a comprehensive overview of marketing today. This will place learners on equal footing as they move into the interactive, collaborative CM program. 

 

Applied Marketing Core 1

• Understanding the Customer (Insights, Data Science, Research)

• Strategic Thinking for Marketers (Opportunity Sizing, Value Proposition Development, Market Planning)

• Brand Strategy (Perception, Values, Voice & Positioning)

 

Applied Marketing Core 2

• Financial Management for Marketers (P&L, Margin Management, Pricing)

• Measurement & Analytics (KPIs, Metrics in Digital & Traditional)

• Effective Campaign Development

 

Applied Marketing Core 3

• Communications Planning (Messaging Hierarchies, User Experience, Formats)

• Building Integrated Campaigns (Media & Content, Channel Selection, Optimization, Automation)

• Marketing Technologies & Emerging Trends

 

Specialization Elective

Specialization Electives courses will be comprehensive, deep-dive into a specific topic. The content of these courses will be informed by a team of practicing marketers and CMA’s thought-leadership Councils. 

Please note: not all elective courses will be available each semester. Please check the Program Dates tab for availability

Initial Electives will align with all CMA Councils:

• Martech

• B2B

• Customer Experience

• Not for Profit

• Media

• Insights

• Brand

 

Summit Course

The Summit Course is in the build-phase. More information will be updated on the website as it becomes available.

Individual Assignment

• Group Assignment

For additional program information and any questions please contact us