Continuing Professional Development
CPD stands for Continuing Professional Development, and is the term used to describe the learning activities professionals participate in to develop and enhance their abilities.
Chartered Marketers must earn a total of 60 credits over a three-year cycle. Not earning fewer than 15 credits per year.
What qualifies as CPD credits?
- Structured, relevant learning that includes a formal assessment (e.g. an exam)
- Relevant learning with no formal assessment
- Marketing leadership
- Self-directed learning
- Researching and writing
- Community participation