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Frequently Asked Questions

ELIGIBILITY REQUIREMENTS TO COMPLETE THE CM PROGRAM

What's required to complete the CM program?

To complete the CM program, you will need to meet the eligibility requirements to take the final Summit course after you have passed the three mandatory courses and one elective course. You can view the eligibility requirements for the Summit course here.

I took marketing courses as part of my undergraduate degree. Does this count towards any advanced standing?

Yes, we offer advanced standing to graduates of marketing related diplomas and degrees through the Education Path. Upon approval of your application, you may only be required to take 1 or 2 courses and summit to achieve your CM. To be considered for advanced standing, please apply here before registering for any CM course.

What kind of work experience do I need to be eligible?

You are required to have at least 1 year of verifiable work experience in a marketing-related role to register for any of the CM courses. If you have 8+ years of marketing experience, you may qualify for advanced standing through the Experience Path. If approved, you will be required to successfully complete the Summit course to achieve your CM designation. Though an application is not required to register for a CM course, we strongly encourage you to apply prior to registering for any CM course to determine if you qualify for advanced standing.

I have significant experience in the marketing industry. Is this designation still for me?

If you have 8+ years of marketing experience, you may qualify for advanced standing through the Experience Path. If approved, you will be required to take the Summit course to achieve your CM designation. If you have 10+ years of senior leadership experience in the marketing field, you might be better suited for our Executive Advanced Standing pathway. Click here for more information.

I am a Chartered Marketer in the UK- does the CMA recognize this qualification?

We do not currently have an equivalency set up between CIM in the UK and the CMA for Chartered Marketer. However, marketing employers in Canada may recognize your UK qualification.

CM COURSES

What courses do I need to take to become a Chartered Marketer?

You will need to complete the following five courses:

  • Mandatory courses (complete all three)
    • Tools for Success (formerly Applied Marketing Core 1)
    • Finance and Campaign Execution (formerly Applied Marketing Core 2)
    • Creative Elements of Marketing (formerly Applied Marketing Core 3)
  • One elective course (complete one)
    • Brand
    • Media
    • Insights
  • Final CM course
    • Summit

Graduates of marketing related diplomas and degrees who have at least 1 year of verifiable marketing related experience and marketers with over 8 years of experience may be granted advanced standing and be exempt from certain courses. To be considered for advanced standing, please apply here before registering for any CM course.

Can I take a Chartered Marketer course as a standalone course?

Yes, you can take any CM course, except for the Summit course, as a standalone course. If you are interested in earning your CM designation, we recommend submitting an to determine if you qualify for any advanced standing prior to registering.

Do I need to submit an application to start taking any of the CM courses?

Though courses can be taken as standalone courses, if you are interested in earning your CM designation, we recommend submitting an application to determine if you qualify for any advanced standing prior to registering.

 

How many courses do I need to take to obtain the CM designation?

If you do not qualify for any of the advanced standing pathways, you will need to complete five courses: Tools for Success, Finance and Campaign Execution, Creative Elements of Marketing, one of the following: Brand, Insights or Media, and Summit.

How much does each course cost?

The cost of the CM program and each course can be found on our pricing page.

How do I register for a CM course?

You can register for our courses via the CMA calendar as standalone courses or through your Chartered Marketer program status page if you’ve submitted a CM application and your application was approved. The cost of the courses and program can be found on our pricing page.

How long will it take to complete all of the courses?

You have five years to complete all courses but this can be achieved in as little as 18 months depending on the pace and capacity of each learner.

Who can I contact if I have questions about courses?

GENERAL

Can I complete the CM program while working full-time?

Yes, our courses are intended for working professionals. Dedicated time varies between 4-8 hours per week.

What are my options if I sign up for a course and can no longer complete it?

In extenuating circumstances, a deferral may be requested. Requests for deferral should be made in writing (email is acceptable). All deferral requests must be received prior to the start of week 3. Learners may only defer to the next available semester.

For additional program information and any questions please contact us.