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Your Path to Becoming a Chartered Marketer

Whether you're just starting or have years of marketing experience, there are multiple pathways to earning your CM designation.

The CM Program

Ideal for marketers with at least one year of experience, the Chartered Marketer (CM) program offers a comprehensive, online curriculum designed to propel your marketing career to new heights. This program encompasses five compulsory courses, starting with foundational marketing knowledge and progressively building your expertise in essential financial metrics necessary for executing successful campaigns. 

As you advance through the program, you’ll enhance your creative prowess, gain specialized skills in a marketing discipline of your choice, and ultimately bring everything together in a capstone course. This final course synthesizes your learning, allowing you to apply your knowledge with a case study and demonstrate your marketing leadership capabilities. 

The full CM program provides you with the tools, knowledge, and confidence you need to excel as a marketing professional and achieve your career goals. 

The CM Courses Include: 

  • Tools for Success  
  • Finance and Campaign Execution  
  • Creative Elements of Marketing  
  • Choice of Brand, Media or Insights  
  • Compliance for Marketers Micro Course 
  • Summit  

CM courses

Learn more about the CM courses

Fast-Track Your CM Journey with Accelerated CM Pathways:
You may be eligible to bypass some CM courses and focus on advanced modules that build on your existing knowledge depending on your education and marketing work experience. This tailored approach not only saves you time but also enhances your learning experience by providing you with the specialized skills and insights needed to excel in today’s competitive marketing landscape.

Accelerated Education Path

For those with a marketing diploma/degree and a minimum of 1 year of verifiable marketing experience.*

Course Requirements: 

  • Only 1-2 courses plus Summit  
  • Completion of Compliance for Marketers micro course 
Accelerated Experience Path

Tailored for seasoned marketers with at least 8 years of diverse marketing experience and a demonstration of career progression.

Course Requirements:

  • Summit course only
  • Completion of Compliance for Marketers micro course

Identify your CM Pathway

Once you submit an application, our CMA Learning Team will confirm which CM pathway you are approved for. 

DOWNLOAD THE CM BROCHURE      APPLY NOW

Executive Advanced Standing Pathway

Are you a marketing executive with over 10 years of experience in decision-making and people leadership? Our Executive Advanced Standing Pathway is designed just for you. This pathway recognizes your extensive experience and leadership roles, allowing you to expedite your journey towards the Chartered Marketer (CM) designation. 

Ready to elevate your career even further?

DISCOVER MORE DETAILS