The Chartered Marketer (CM) designation, developed by the Canadian Marketing Association and validated by leaders in industry, sets a new standard for marketing professionals.
The Chartered Marketing designation will be a really powerful filer to use. For me, those resumes will probably go to the top of my pile, or will certainly be one of the filters that we’ll use to identify the best and brightest candidates. The person that’s taken the time to achieve the CM Designation is someone that we’ll know is passionate about marketing, is engaged in marketing, and will be someone we’ll want to talk to.
My personal tenet as a leader is to make sure we do the basics brilliantly. And in many marketing careers and career paths, you don’t always encounter a full suite of training and experiences and so the CM Designation will expose people to those things and give them an opportunity to understand how to perform marketing at multiple levels across multiple facets of marketing.
Chief Marketing Officer