Turning Career Goals into Career Realities
The Chartered Marketer program is a two-year, online designation for Canadian Marketers. It has been designed by professionals with experience in both post-secondary education and in running their own marketing practices. With the help and guidance of not only the programs instructors, the program is also supported by a number of different councils at the Canadian Marketing Association with a breadth of knowledge on different disciplines within marketing.
Staying Relevant in the Marketing Industry
The program gives you the opportunity to learn and grow over a two-year time frame while continuing to work and apply your learnings in your current role. The courses offer the most up-to-date marketing knowledge that will help any marketer tackle complex marketing problems as they progress through their careers.
Key Benefits of the Chartered Marketer Program
The online courses are designed by Canada’s leading industry professionals with experience in both marketing and education.
Bridges diverse course content with innovative online teaching methods. Learn crucial soft skills, collaborate with marketers across the country and boost your career progression.
Grow your professional network with like-minded, fellow learners looking to achieve their highest potential.
Why is the Chartered Marketer Designation important for marketers?
When you join the Chartered Marketer community, you will be joining a group of like-minded individuals looking to sharpen their marketing skillset and prepare themselves to become the next group of marketing leaders in Canada. The CM program will give you the tools you need to take your marketing know-how to the next level, while also giving you the opportunity to learn from your peers and their experiences.
What Chartered Marketers in the making have to say:
Years ago I found myself in a Marketing position after completing my education in Music Vocal Performance. Within the first year I know that Marketing would be my career path for the foreseeable future and going back to school full time wasn’t an option. I took professional development course, webinars, etc, to expand my understanding of Marketing and 10 years later, I knew that I needed more education behind me to continue to move forward in my career. The CM program has been THE solution for me. It has not only given me confidence in what I have learned through experience, it has bolstered it by giving me a strategic way to define, defend, and present it. I’ve found that the program has made me a stronger employee, a stronger marketer, and has increased my overall business sense. – Aftan Chobot, CM Core 3 Learner
Backed by industry leaders
The Chartered Marketing designation will be a really powerful filer to use. For me, those resumes will probably go to the top of my pile, or will certainly be one of the filters that we’ll use to identify the best and brightest candidates. The person that’s taken the time to achieve the CM Designation is someone that we’ll know is passionate about marketing, is engaged in marketing, and will be someone we’ll want to talk to.
My personal tenet as a leader is to make sure we do the basics brilliantly. And in many marketing careers and career paths, you don’t always encounter a full suite of training and experiences and so the CM Designation will expose people to those things and give them an opportunity to understand how to perform marketing at multiple levels across multiple facets of marketing.
Chief Marketing Officer