Turning Career Goals into Career Realities

What is the Chartered Marketer Program?

The Chartered Marketer program is a two-year, online designation for Canadian Marketers. It has been designed by professionals with experience in both post-secondary education and in running their own marketing practices. With the help and guidance of not only the programs instructors, the program is also supported by a number of different councils at the Canadian Marketing Association with a breadth of knowledge on different disciplines within marketing.

Staying Relevant in the Marketing Industry

The program gives you the opportunity to learn and grow over a two-year time frame while continuing to work and apply your learnings in your current role. The courses offer the most up-to-date marketing knowledge that will help any marketer tackle complex marketing problems as they progress through their careers.

Key Benefits of the Chartered Marketer Program

The online courses are designed by Canada’s leading industry professionals with experience in both marketing and education.
 Bridges diverse course content with innovative online teaching methods. Learn crucial soft skills, collaborate with marketers across the country and boost your career progression.
Grow your professional network with like-minded, fellow learners looking to achieve their highest potential.

Why is the Chartered Marketer Designation important for marketers?

When you join the Chartered Marketer community, you will be joining a group of like-minded individuals looking to sharpen their marketing skillset and prepare themselves to become the next group of marketing leaders in Canada. The CM program will give you the tools you need to take your marketing know-how to the next level, while also giving you the opportunity to learn from your peers and their experiences.

What Chartered Marketers in the making have to say:

I really enjoyed Applied Marketing Core 1! I appreciate the “go at your own pace” approach as it allowed me to effectively manage my time with my professional and personal life. I also liked the structure of the core. I didn’t feel overwhelmed with readings and each of the engages/exercises were constructed in a way that facilitated and propelling my learning… – CM Core 1 Participant

Backed by industry leaders

I think the CM Program is one way for those folks who are trying to build those fast-paced careers to have a fast career not only within a company, but across an entire profession.

Fab Dolan
Head of Marketing

The Chartered Marketer designation is going to equip candidates to take the leadership role inside their businesses, in order to make marketing effective.

Jan Kestle


The Chartered Marketing designation will be a really powerful filer to use. For me, those resumes will probably go to the top of my pile, or will certainly be one of the filters that we’ll use to identify the best and brightest candidates. The person that’s taken the time to achieve the CM Designation is someone that we’ll know is passionate about marketing, is engaged in marketing, and will be someone we’ll want to talk to.

Peter Furnish
VP Marketing

I think the opportunity for those rising stars is to really capitalize on a designation, to actually prove, not just to themselves but to the organization as a whole, that they really are the top performers.


Steve Mast
President and CIO

My personal tenet as a leader is to make sure we do the basics brilliantly. And in many marketing careers and career paths, you don’t always encounter a full suite of training and experiences and so the CM Designation will expose people to those things and give them an opportunity to understand how to perform marketing at multiple levels across multiple facets of marketing.

Rob Assimakopoulos
Chief Marketing Officer


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