To complete the CM program, you will need to meet the eligibility requirements to take the final Summit course after you have passed the three mandatory courses and one elective course. You can view the eligibility requirements for the Summit course here.

There are no barriers to registering for any of the CM courses. However, to take the final Summit course to obtain your CM designation, you will need at least one year of full-time Canadian work experience that is focused primarily on marketing.

If you have ten years plus of senior leadership experience in the marketing field, you might be better suited for our Executive Advanced Standing pathway. Please click here for more information.

We do not currently have an equivalency setup between CIM in the UK and the CMA for Chartered Marketer. Our program is specifically for marketers in Canada (one of the eligibility requirements to complete the CM program is work experience in Canada). However, marketing employers in Canada may recognize this qualification.

The CM program allows anyone to take the mandatory CM courses and CM electives, at anytime, in any order. To be eligible to take the final CM course (the Summit course), you need to have one year of marketing experience in a full-time role in Canada.

You will need to complete the following five courses:

• Mandatory courses (complete all three)
  • Tools for Success (formerly Applied Marketing Core 1)
  • Finance and Campaign Execution (formerly Applied Marketing Core 2)
  • Creative Elements of Marketing (formerly Applied Marketing Core 3)
• One elective course (complete one)
  • Brand
  • Media
  • Insights
• Final CM course (application required)
  • Summit

You can take any CM course except for the Summit course by registering and paying the course fee. You will need to submit an application to register for the Summit course, which is the final course of the CM program. Click here to see eligibility requirements for the Summit course.

You will need to complete a total of five courses: three mandatory marketing courses (Tools for Success, Finance and Campaign Execution, and Creative Elements of Marketing), one elective course (Brand, Media, or Insights), and the final Summit course.

The cost of the CM program and each course can be found on our pricing page.

You can register for any of the CM courses via the CMA’s events and learning calendar. Find the course you are looking for and follow the registration process. For the Summit course, you will need to submit an application as part of the registration process to determine if you are eligible (eligibility requirements can be found here).

All of our courses are offered 100% online so you do not need to purchase any additional materials.

You have five years to complete all courses but this can be achieved in as little as 18 months depending on the pace and capacity of each learner.

You can contact our Learning Programs Coordinator – charteredmarketer@thecma.ca

CPD Stands for Continuing Professional Development, and is the term used to describe the learning activities professionals participate in to develop and enhance their abilities.

Chartered Marketers must earn 15 credits per year to earn a total of 45 credits over a three-year cycle.

• Structured, relevant learning that includes a formal assessment (e.g. an exam)
• Relevant learning with no formal assessment
• Marketing leadership
• Self-directed learning
• Researching and writing
• Community participation
• See more detail on CPD

You will be required to start obtaining CPD credits in the calendar year following the year in which you are awarded the designation. CMs will be permitted to bring forward any credits earned during the gap between achieving the designation and the next calendar year.

The online CPD log is where yearly professional development is documented. To add CPD activity click on ‘Program Status’ in MyCMA and then click on ‘CM Workbook (CPD)’ in the designation grid.

Yes, CMA will audit a percentage of Chartered Marketers to ensure submitted logs are truthful and accurate. Those who were recently designated and are CPD exempt will not be audited. Failure to comply with the audit requirement will result in a designation suspension.

Failure to complete your CPD requirements may result in the suspension of your Chartered Marketer designation until the requirement is met.

Your completed log should be submitted at the end of each year prior to December 31.

Chartered Marketers must earn 15 credits per year to earn a total of 45 credits over a three-year cycle.

Yes.

Only in the first year of earning the designation.