Frequently Asked Questions


I took marketing courses as part of my undergraduate degree. Does this count towards the requirements?

Yes- if you have taken two marketing courses as part of your education, and they are from an accredited institution, you are eligible to apply- click here to see full eligibility requirements

What kind of work experience do I need to be eligible?

At least one year of Canadian work experience that is focused in marketing

I have significant experience in the marketing industry. Is this designation still for me?

If you have significant leadership experience in the marketing field, and you are a CMA member, you might be better suited to our Executive Advanced Standing pathway. Please click here for more information.

I have completed my studies internationally. Can this count towards the eligibility requirements?

Yes- if you have a course-by-course WES credential evaluation that shows you have completed course requirements. Please see more information here

I am a Chartered Marketer in the UK- does the CMA recognize this qualification?

We do not currently have an equivalency setup between CIM in the UK and the CMA for Chartered Marketer. Our program is specifically for marketers in Canada (one of the eligibility requirements to enter the program is work experience, in Canada). However, marketing employers in Canada may recognize this qualification.

I currently work and live outside of Canada. Am I eligible to apply?

In order to be eligible for this program, you need to be currently working in a marketing-focused role within Canada (with at least 1 year of Canadian work experience).

Do marketing courses from organizations offering online courses count towards the course requirements?

The prerequisite courses need to be from an accredited educational institution. CMA Certificate courses would also count.


How long does the application/approval process take?

Once you submit an application form and payment, we will review your eligibility and contact you within 24-48 hours with a decision on your application.

Where can I find the application form?

You can access the application form once you sign up for a MyCMA account.

How much does it cost?

The non-refundable application fee is $200 + tax.

What is the next step after I have been approved?

Once your application has been finalized, you will be sent registration details for the Applied Marketing Core 1.

Is there a deadline to submit my application?

You can apply to the Chartered Marketer program at any time. We have three terms each calendar year: January, May and September. Once you have applied, you will be eligible to register for Applied Marketing Core 1 in the next available term. To allow Learners to start strong, we typically close registration the Friday before course start dates. For course start dates please see Program Dates – Chartered Marketer Program


How many courses do I need to take to obtain the CM designation?

The program is comprised of 5 courses – the prep course, three applied marketing core courses, one specialization elective course, and the summit course.

What is the prep course and why do I need to take it?

The prep course is a self-paced course that helps level-set your knowledge ahead of the rest of the program. You will go through 6 modules, all with multiple-choice quizzes, and finish with a multiple-choice final exam. You are given 8 weeks to complete the course, however, many of our learners finish the course in 15-20 hours.

Do I need to purchase textbooks for any of the courses?

All of our courses are offered 100% online so you do not need to purchase any additional materials.

How do the rest of the courses differ from the prep course?

The prep course is a self-paced course that offers an important introduction to the program, whereas the courses that follow have live instructors who are experienced, practising marketers. These courses have various assessments, and provide ways to interact with peers i.e. discussion boards and live webinar. They are offered on a semesterly basis.

How long will it take to complete all of the courses?

You have 5 years to complete all courses but this can be achieved in as little as 2 years.

How many electives do I need to take?

You only need to take one elective course, after you complete your three core courses and before the summit course.

Who can I contact if I have questions about courses?

You can contact our Learning Programs Coordinator –


Can I complete the CM program while working full-time?

Yes- our learners have full-time jobs and other commitments and are able to complete one course per semester. Assignments are due weekly, so it is important to set aside dedicated time each week for coursework. Dedicated time varies between 6-8 hours per week.

How do I pay the course fees and what is the total cost?

The course fees are paid in steps as you complete specific parts of the program. For example, after you complete the prep course and have submitted your transcripts, you will be able to pay for Applied Marketing Core 1. The total cost of the program can be found at our pricing page.

I read that I must have 3 years of work experience to exit the Chartered Marketer program. Do I have to earn my marketing experience while in the program, before receiving the designation?

You can enter the program already meeting the 3-year work experience requirement. You can also earn it during the program or after completing the program. You will not receive the CM designation until you have earned the necessary work experience.

What are my options if I sign up for a course and can no longer complete it?

In extenuating circumstances, a deferral may be requested. Requests for deferral should be made in writing (email is acceptable). All deferral requests must be received prior to the start of week 3. Learners may only defer to the next available semester.


What are CPD Credits?

CPD Stands for Continuing Professional Development, and is the term used to describe the learning activities professionals participate in to develop and enhance their abilities.

What CPD requirements are Chartered Marketers required to meet?

Chartered Marketers must earn 15 credits per year to earn a total of 45 credits over a three-year cycle.

What qualifies as CPD credits?

  • Structured, relevant learning that includes a formal assessment (e.g. an exam)
  • Relevant learning with no formal assessment
  • Marketing leadership
  • Self-directed learning
  • Researching and writing
  • Community participation
  • See more detail on CPD

I have recently earned my CM designation. When do I start logging my CPD credits?

You will be required to start obtaining CPD credits in the calendar year following the year in which you are awarded the designation. CMs will be permitted to bring forward any credits earned during the gap between achieving the designation and the next calendar year.

What is the online CPD log and where can it be found?

The online CPD log is where yearly professional development is documented. To add CPD activity click on ‘Program Status’ in MyCMA and then click on ‘CM Workbook (CPD)’ in the designation grid.

Will there be an audit to ensure compliance?

Yes, CMA will audit a percentage of Chartered Marketers to ensure submitted logs are truthful and accurate. Those who were recently designated and are CPD exempt will not be audited. Failure to comply with the audit requirement will result in a designation suspension.

What happens if I fail to comply with CPD requirements?

Failure to complete your CPD requirements may result in the suspension of your Chartered Marketer designation until the requirement is met.

Is there a deadline to submit my CPD log?

Your completed log should be submitted at the end of each year prior to December 31.

How many CPD credits must I earn each year?

Chartered Marketers must earn 15 credits per year to earn a total of 45 credits over a three-year cycle.

Can I earn more than the required credits?


Can credits be carried over?

Only in the first year of earning the designation.

For additional program information and any questions please contact us.