Failure and Success
Suresh Parmachand, CM, Director Performance Marketing at UL Solutions, describes how his passion for marketing grew from implementing the voice of the customer at Six Sigma to working with iconic
Wouldn’t Change a Thing
Amber Donovan, CM, Senior Marketing Advisor at the County of Grande Prairie, has had a fascinating journey. It began with a love for sports and transformed into something unexpected –
Real Change
Kudzai Baloyi, CM, Bank Advisor at the Royal Bank of Canada, wanted more than just a job. In his spotlight, Kudzai discusses sparking real change, making a difference in his
The Real Challenge
Solange Bernard, CM, Senior Director and Head of Marketing Communications at Tim Horton’s, shares the importance of curiosity, the challenge marketers face, lifelong learning, the consumer journey, and the most
Marketers Must
Scott D’Cunha, CM, Vice President of eCommerce at the LCBO, discusses what marketers must do to be great, the emergence of AI and the opportunity that led to the defining
The Evolving Economic Fabric
Juan Carlos Sanchez, CM, Product Marketing Leader, Innovator, Collaborator and Change Agent, shares his inspiration, why companies exist, the challenges marketers face, how to stay current, and how AI will
The Customer
Paul Lacap, CM, Associate VP of Marketing at Southern Alberta Institute of Technology (SAIT), explains what marketers think about taking risks, knowing the customer, and the defining moment of his
My Work
Lyanne Campbell, CM, Consultant, Marketing Strategist, and Mastermind Facilitator at Blue Dragonfly Marketing Strategies Ltd., covers creativity, metrics, driving revenue, aligning with the audiences’ needs, and proving her work has
Transforming my career
Ersegun Kocoglu, CM, Managing Director & Product Marketing Executive at Market Me Canada Inc., Insights Council Member at the CMA, Board Member at the ODTU Alumni Association of Canada, and
I knew
Shannon Cone, CM, Digital Marketing & Advertising Specialist at SC Social Marketing Services, and Professor at the Faculty of Media Art and Design at Durham College, shares how she knew