CM Spotlight Archives - Chartered Marketer Program

if you're not learning, you're not growing
If You’re Not Learning, You’re Not Growing

Jeffrey O’Leary CM a Controller at Karl Storz and an instructor with multiple designations, believes if you’re not learning, you’re not growing. Sessional Leader and Program Facilitator I grew up in Saint John, New Brunswick and moved to Ontario to work in accounting/finance at Maple Leaf Foods. After twelve years, I moved on to work

My Advice to You

Alisha Gardonis CM, the Chief Operating Officer at Nvestiv, shares how applying the knowledge, opinions and suggestions she gained through her marketing journey advanced her career.  Marketing and Finance My professional journey began in Auckland New Zealand known affectionately as the land of the Long White Cloud. I spent most of my career in B2B

Edward Li connecting the dots
Connecting the dots

Edward LI CM, the Director of Business Banking at CIBC, discusses the importance of data, insights and connecting the dots. Connecting the dots My Marketing career has always been about using data and insights to drive meaningful growth. As a trained engineer and an MBA, I enjoy connecting the dots and creating insights out of


As the President and Principal of 1919 Strategy Group, Miki Velemirovich CM shares his insights and the obstacles he overcame to become a Chartered Marketer. The World of Marketing I started my career in corporate finance with IBM Canada. While this may not have been the usual kick-off of a marketing career, it did provide

Shaping Future Marketing Leaders

As the Head of Marketing for Cisco Canada and a member of the Forbes Council, Seye Oloruntoba CM, shares her perspective on investing in yourself with the CM designation and becoming a Chartered Marketer. It’s not Just a Badge I have spent most of my career in high-tech marketing organizations with companies like IBM, Microsoft,

An Experience for Which I am Truly Grateful

As an in-house communications professional, Amy Snow, CM, focused on enhancing her skills, adopting new perspectives and learning from leaders alongside peers from different industries. The Transformative Power of Storytelling As a professional communicator, I have seen the transformative power of storytelling through the voices of those with lived experience. Part of being a good

CM Spotlight - Brent Chaters
From Well-Rounded Marketer to Marketing Expert

It’s said that a well-rounded marketer is able to move with agility thanks to their adaptability. No one knows that better than Brent Chaters CM, who moved quickly to get a designation that matched his strengths. Covering the Scope of Marketing I actually started out as a digital marketer first. When I joined HP, they

A Strategic Marketer’s Level of Excellence

A strategic marketer, Deanna White CM, recognized the many benefits of achieving the CM designation. Read the many ways she’s found value since becoming a Chartered Marketer. A designation of many virtues Leading marketing departments for national brands for over twenty years, I’ve had the great pleasure of helping amazing companies grow. The Chartered Marketer

CM Spotlight Banner-Roshni Wijayasinha
Great Career Shifts, Great Marketing Impacts

Every career shift presents an opportunity and for Roshni Wijayasinha CM, she found her passion as a marketing consultant. With her designation, she’s found credibility that backs up her impressive marketing impacts. Certifying Years of Marketing Experience I started my career on the agency side and soon moved over to working in-house at some of

An Outstanding Professional Endeavour

Trusting her marketing instincts, Aftan Chobot, CM, turned to the CM designation program for her next professional endeavour. A marketer at heart, Aftan leveraged her relevant marketing experience to gain her designation and move up in her career. Tuning into a Marketing Career Growing up, I was very entrenched in developing my musical talents. After