Raveena Parsons, CM, Senior Manager of Marketing and Client Strategy at Dexterra Group, believes interpreting data is essential to proving your worth. In her CM Spotlight, Ravenna emphasizes self-reflection and professional
In his CM Spotlight, Hussein Moussa, CM, Marketing Manager at Cosmaroma Home Reno Supplies, says the CM designation represents a commitment to growth and innovation. He also discusses the profession
In her CM Spotlight, Destiny Hammel, CM, Marketing Lead, Canada at Simplot Grower Solutions, highlights the tools the CM provides marketers, the challenge of doing more with less and the
In his CM Spotlight, Jeff Pontes, CM, Vice President of Digital Strategy & Performance at Salt XC, emphasizes continuous learning as well as balancing data and creative intuition. He also stresses
In his CM Spotlight, Ritesh Singh, CM, Chief Growth Officer at Icogz Technologies Ltd., emphasizes adaptability, continuous learning, engaging with both marketing and business leadership networks, applying knowledge to drive
In her CM Spotlight, Elvira Palermo, CM, Senior Advisor at the Ontario Energy Board, highlights the power of strategy in marketing and the necessity of continuous learning. She reveals that
In his CM Spotlight, Marc André Roy, CM, CX Financial Services Transformation & Québec Lead at Accenture Song, emphasizes the importance of understanding business fundamentals and continuous learning for marketers.
Vito De Filippis, CM, Senior Vice President of Sales at Environics Analytics, discusses everything from knowing your customers intimately to how marketers must constantly produce effective strategies to prove their value.
Alexandra Ungureanu, CM, Vice President, Client Success & Growth Strategy at XWP, says marketers are responsible for the messages they craft because they can shape how people see themselves and
Eden Church, CM, Partner Marketing Manager at AIR MILES Reward Program, says each marketer must walk the path before them in search of success. Eden emphasizes the importance of diversity
