CM Spotlight Archives - Chartered Marketer Program

Breaking Barriers in Marketing: Diversity, Tech, and Growth

Danielle Bazely, CM, Senior Account Executive at Postmedia Solutions, discusses the social media space, noting your accomplishments and how today’s knowledge will look different tomorrow. Danielle touches on why staying

Passionately Curious
Passionately Curious

Bruce Symbalisty, CM, Chief Solutions Strategist at Reality Engine, discusses how he knew he had more to learn, why marketing’s greatest challenge makes it unique, and why he suggests marketers

TO BE
To Be A Marketer

Kasandra Medlock, CM, Senior Product Marketing Manager at Globys emphasizes that marketing is a creative outlet but stresses the need to innovate and stay current on trends, laws, and technology.

Remain Curious
Remain Curious

Karim Kanji, CM, VP of Digital and Emerging Media at Active International Canada, recounts the pivotal role storytelling played in his attraction to marketing, the tools of the trade he

The Next Step
The Next Step

David Ferreira, CM, Manager, City Marketing and Planning at The City of Mississauga explains why he is fascinated with human behaviour, what attracted him to marketing, the valuable lessons he learned

Finding Your Path

Kevin Floether, CM, Manager, Marketing & Communications, Chartered Business Valuators Institute, shares his journey from a leadership role in coffee to the dynamic marketing realm. Kevin discusses staying current, growing

Failure and Success

Suresh Parmachand, CM, Director Performance Marketing at UL Solutions, describes how his passion for marketing grew from implementing the voice of the customer at Six Sigma to working with iconic

Wouldn’t Change a Thing

Amber Donovan, CM, Senior Marketing Advisor at the County of Grande Prairie, has had a fascinating journey. It began with a love for sports and transformed into something unexpected –

Real Change

Kudzai Baloyi, CM, Bank Advisor at the Royal Bank of Canada, wanted more than just a job. In his spotlight, Kudzai discusses sparking real change, making a difference in his

Solange Banner
The Real Challenge

Solange Bernard, CM, Senior Director and Head of Marketing Communications at Tim Horton’s, shares the importance of curiosity, the challenge marketers face, lifelong learning, the consumer journey, and the most