Achieving Authentic Brand Marketing

    Brand marketing, along with every other aspect of marketing, has substantially developed due to today’s pandemic conditions. Every marketer knows a strong and authentic brand is worth its weight in gold. The pillar supporting that presence amounts to many strategies, insights and values. Now the challenge for today’s marketer is not just intricately knowing the

    Emboldening Future Marketing Leaders

    An avid learner, Stephen Brown, CM, endeavours to embolden future marketing leaders with his pursuit of the CM designation. Answering the Chartered Marketer Call Today’s market is incredibly complex and ever-changing and so, it’s critical our industry remains ahead of the curve from a knowledge perspective. I always look to and lean on the CMA

    A Marketer’s Responsibility & Career Development

    According to Baijul Shukla, MBA & CM, the designation is vital to the career development of future marketers. He foresees Chartered Marketers of the future bringing credibility and relevance to the marketing profession. BUILDING CREDIBILITY AND RELEVANCE As business leaders, holding individuals to higher standards ensures the marketing profession continues to excel. For me, it

    Commitment to Skill Development

    A strong commitment to skill development and continued professional growth is what pushes Luke Moore, CM, forward with his designation. Tying together a marketing education and career I first heard about the Chartered Marketer designation at the former agency I worked at during the program’s initial launch. The agency was very involved with the CMA

    Connecting Professional Associations

    Navigating across professional associations is what Miglena Nikolova excels in and with the CM designation, she’s connected even further in the industry. Concrete Marketing Credentials Having worked in the financial services sector for a big chunk of my career, I know firsthand the importance of having a professional designation. Although I have an MBA and

    Lead with Market Research, Succeed with Knowledge

    Market research oftentimes falls off the list of priorities of even the most astute marketer. There’s an unspoken expectancy that target markets will remain more or less the same. But as the pandemic has demonstrated to us, change occurs instantaneously and without warning. Factoring in market research from the onset is critical for any marketing

    Defining An Evolving Marketing Skillset

    For Jason Egbuna, CM, finding the ideal designation to tie into his marketing skillset included factoring in how the marketing profession evolves. The CM designation approach is exactly that.  What It Means Having a Designation It was important for me to earn my CM designation because I see it as a designation for today’s marketer.

    Marketing Equals Business Success

    Strong marketers have a keen sense of how to impact business success. Chris Brockbank, a Chartered Marketer, reflects on how the CM designation develops this innate skill.  Comparing Career Paths Being in the marketing profession for over twenty-five years, I truly believed that it required a formal designation centred around marketing standards and a code

    Marketing Experience & Commitment

    Within Dhaval Vediya’s impressive marketing experience, embracing new challenges has always been invigorating and monumental. Approaching the CM designation with the same enthusiasm, he shares how achieving his CM designation has shaped his career so far. Encompassing Your Marketing Experience In my opinion, Canadian marketers waited too long to get something like the Chartered Marketer

    Achieving Professional Growth

    For Courtney Sims, CM, achieving exceptional professional growth meant earning a CM designation. The program tested her limits and transformed her confidence.  Considering All the Marketing Training Options I began my educational journey with a business degree at the University of Manitoba, majoring in HR and marketing. I consider myself a marketing and online sales


    09 Sep
    Achieving Authentic Brand Marketing
    • 5:01 pm
    • Aurora Gutierrez Ruiz