Christine Saunders CM, President of Halmyre, discusses the entrepreneurial spirit, leaving your comfort zone, and elevating the marketing profession while being fearless. Entrepreneurial Spirit After university, I wanted to become a philosophy professor because education and professional development have always played an important part in my life. Instead, I started in product development nearly 25
Eric Tang CM, Executive Vice President and Managing Director at Porter Novelli, discusses marketing standards, making decisions, professional development and how he needed to learn. I Needed to Learn Initially, I wanted to become a CMA Council member, and one of the requirements was obtaining the CM designation. While reflecting on my skills and experience,
It’s the Monday morning after taking the bold step to leave your corporate role. You and a handful of colleagues are branching out to follow your passion and start your own business. The team is almost ready to unveil your joint vision which will revolutionize the sports industry. While researching a competitor, you notice they
Emily Baillie CM, a professor at McMaster University, Humber College, and the CMA, learned the ropes before becoming a professor and consultant passionate about professional development. Professor and Consultant I’ve been teaching for almost eight years as a digital marketing professor and consultant. Currently, I teach at McMaster University, Humber College, and the CMA. Before
Mick Kopis CM, the Global Marketing Director at Protech Group, believes marketing is always changing which is why a designation for marketers in Canada is long overdue. MARKETING IS ALWAYS CHANGING Having acquired a master’s and bachelor’s degree in marketing, I have taken on various leadership roles which have enabled me to build marketing strategies
Jeffrey O’Leary CM, a Controller at Karl Storz and an instructor with multiple designations, believes if you’re not learning, you’re not growing. Sessional Leader and Program Facilitator I grew up in Saint John, New Brunswick and moved to Ontario to work in accounting/finance at Maple Leaf Foods. After twelve years, I moved on to work
Wilfred Sam-King, a Business Growth Specialist at SMK Solutions, reminisces on pursuing the CM designation and the support he received from the Black Talent Initiative. Black Talent Initiative I heard of the CM program first through LinkedIn. However, it only became a reality when the Black Talent Initiative encouraged me to pursue my CM designation.
The Power of Storytelling A day in the life of a marketer often includes researching various subjects. Whether you’re studying sales figures and quotas or graphs and charts, there’s a ton of information to digest, and then communicate. At the same time, you must develop intriguing content to attract your audience and pique their interest.
Harleen Kaur, an instructor from Fraser Valley, left her home to pursue a journey to influence future marketers because there’s always more to learn. “There’s always more to learn” I have an MBA and a BCA in marketing, paired with corporate and teaching experience, which I gained in India. After over eleven years of experience
Alisha Gardonis CM, the Chief Operating Officer at Nvestiv, shares how applying the knowledge, opinions and suggestions she gained through her marketing journey advanced her career. Marketing and Finance My professional journey began in Auckland New Zealand known affectionately as the land of the Long White Cloud. I spent most of my career in B2B