A professional marketer from the agency world, Fred Chinoy, CM, embraced the challenge of the CM program to reach new career heights. Seizing the CM Opportunity After graduating from the
Hear from Santo Ligotti, a fellow Chartered Marketer, who is determined to strengthen the marketing profession with CM values and best practices. Validating the Marketing Profession The function of marketing
Driven to uphold excellent marketing standards, Elizabeth Naumovski describes how the Chartered Marketer designation impacts her career. Attaining credibility with a CM designation I work in the financial industry where
For Thomas Oakes, CM, achieving his next career level meant expanding his marketing knowledge with the CM program. Learn how becoming a Chartered Marketer was the perfect match for his
Professional designation requirements vary depending on what field you’re in, but they all set a standard for the qualifications and knowledge required to earn the credential. Marketing is more complex
Shifting to virtual networking poses many considerations for even the most charismatic marketer. Every professional is finding their footing with technology, etiquette and scheduling. According to a recent LinkedIn News
Along with modifying business strategies and tactics, companies across industries are also taking stock of the skills and reskilling of their workforce. It may seem that upskilling is a low
Professional advocacy is always top of mind for employees focused on professional growth. In parallel, employer decisions around investing in an employee’s knowledge and learning require careful consideration and analysis.
A tremendous evolution within the marketing landscape has unexpectedly occurred due to the ongoing pandemic. This great wave of change has marketers across industries reevaluating long-term marketing strategies, everyday processes
The Canadian Marketing Association is transforming the marketing industry by offering the Chartered Marketer (CM) Designation. CM graduates and designation holders will have the knowledge and the tools required by
