Professional Development - Category

Wilfred Sam-King
Chartered Marketer and the Black Talent Initiative

Wilfred Sam-King, a Business Growth Specialist at SMK Solutions, reminisces on pursuing the CM designation and the support he received from the Black Talent Initiative. Black Talent Initiative I heard of the CM program first through LinkedIn. However, it only became a reality when the Black Talent Initiative encouraged me to pursue my CM designation.

The Power of Storytelling
The Power of Storytelling

The Power of Storytelling A day in the life of a marketer often includes researching various subjects. Whether you’re studying sales figures and quotas or graphs and charts, there’s a ton of information to digest, and then communicate. At the same time, you must develop intriguing content to attract your audience and pique their interest.

There’s always more to learn

Harleen Kaur, an instructor from Fraser Valley, left her home to pursue a journey to influence future marketers because there’s always more to learn. “There’s always more to learn” I have an MBA and a BCA in marketing, paired with corporate and teaching experience, which I gained in India. After over eleven years of experience

Building a stronger marketing profession
Building a Stronger Marketing Profession

Jelly Academy and the Canadian Marketing Association (CMA) are pleased to announce we have entered into an agreement regarding the CMA’s Chartered Marketer (CM) designation program. The CM program requires an applicant to have completed either one marketing and one business course, or two marketing-related courses from an accredited post-secondary institution. This agreement recognizes the

Fear of Presentations and public speaking

You’re Up Next The presenter ahead of you has about 2 minutes left in the question-and-answer period, and you’re up next. As your eyes dart from your watch to the presenter, you anxiously await the applause signifying it’s your turn. It looks like you may have a fear of presentations and public speaking. Fear of Public


The world is starting to loosen restrictions, and people are returning to the office. The freedom to socialize with colleagues in person could reinvigorate anyone who may have felt isolated by lengthy pandemic lockdowns. If you’re wondering how, you can be more productive, more efficient or what you can do to be a better team


A Marketing Coordinator at Winter Instruments, Shady Selim discusses career advancement, learning from peers and the knowledge that awaits you in the CM program.  Making the Switch Before joining the Chartered Marketer program, I was working at Staples in a hybrid role that combined marketing and human resources. Working in an HR role for two

Becoming a Leader and Continuing to Lead

The Director of CRM Strategy at Publicis Groupe, Alison Olson shares critical insights about becoming a leader and using vision to empower her team. A Leaders Attitude Before becoming a people leader, the most memorable advice I received was, “Your first day as a manager is your last bad day at work.” The person who

What Makes an Effective Marketing Leader?

Gibson Ingram, Director, Marketing & Communications at GrantMatch and CM Candidate, explains how to be an effective marketing leader. Thriving As a Leader At first glance, it seems like many of the traits demonstrated by effective leaders past and present are universal in their applicability. To reference some notable modern sources on the subject, many

Excel At Professional Communication Skills

Effective professional communication skills are the mettle that a successful business leader shows repeatedly. They come to play at the heart of every conversation for a marketer, from leadership buy-in to campaign execution and improving customer or team relations. Being effective is no easy feat as different communication styles interrupt even the most straightforward conversations.