Professional Development - Category

An interview with Stacey Cummings By Heather Mathewson Jelsma

Heather Mathewson Jelsma Supervisor, Transit Rider Experience and Education at the City of Burlington, engaged in a captivating discussion with Stacey Cummings, Marketing Director at Purolator Inc., into the realm

My Biggest Role Yet
My Biggest Role

Catherine Snider, CM, sheds light on the parallels between marketing and motherhood. The similarities include continuous learning, adaptability, and staying calm in chaos. Catherine’s biggest role emphasizes the need to

A Growth Mindset

Growth Mindset Even when you feel like you’re at the top of your game, there’s always more to learn. You could always think faster, dig deeper, and reach further. The

The Power of Words

First Speech According to Smithsonian magazine, our ancestors’ first speech may have come 27 million years earlier than initially thought. Despite the language, words allow humanity to do everything from

Visual Storytelling
Will Visual Storytelling Thrive?

A Picture In 1921, an advertising executive named Fred R. Barnard placed an ad in Printer’s Ink magazine to promote his agency with “One Look is Worth a Thousand Words.”


Ryan Kalsi, Associate Vice President of Marketing at TD Bank, on how fostering a culture of curiosity, empowering colleagues, and innovating responsibly leads to effective marketing leadership with Mary Jane

Marketing Leadership by Nick Obritsch

Steve Marshman, Managing Director and Executive Vice-President at WASSERMAN discusses marketing leadership and his transition from advertising agencies into the world of sponsorship marketing with Nick Obritsch, Marketing Manager at

Will AI Fuel or Suppress Creativity?

Will AI Fuel or Suppress Creativity? There was a time when vehicles only ran on fossil fuels. Communications between people was in person, through the mail or through telephone conversations.

Creativity By The Numbers

The Numbers In business, creativity is often expressed with elegant images and carefully selected words combined to sell an idea, product, service, or vision. Imagine a lavish board room with

Moving On

Moving On There may come a time when you don’t feel challenged, or worse; you may feel like there are no challenges left to overcome. Doubts and lingering feelings can