Aurora Gutierrez Ruiz, Author at Chartered Marketer Program

CM Spotlight - Brent Chaters
From Well-Rounded Marketer to Marketing Expert

It’s said that a well-rounded marketer is able to move with agility thanks to their adaptability. No one knows that better than Brent Chaters CM, who moved quickly to get a designation that matched his strengths. Covering the Scope of Marketing I actually started out as a digital marketer first. When I joined HP, they

A Strategic Marketer’s Level of Excellence

A strategic marketer, Deanna White CM, recognized the many benefits of achieving the CM designation. Read the many ways she’s found value since becoming a Chartered Marketer. A designation of many virtues Leading marketing departments for national brands for over twenty years, I’ve had the great pleasure of helping amazing companies grow. The Chartered Marketer

CM Spotlight Banner-Roshni Wijayasinha
Great Career Shifts, Great Marketing Impacts

Every career shift presents an opportunity and for Roshni Wijayasinha CM, she found her passion as a marketing consultant. With her designation, she’s found credibility that backs up her impressive marketing impacts. Certifying Years of Marketing Experience I started my career on the agency side and soon moved over to working in-house at some of

Excel At Professional Communication Skills

Effective professional communication skills are the mettle that a successful business leader shows repeatedly. They come to play at the heart of every conversation for a marketer, from leadership buy-in to campaign execution and improving customer or team relations. Being effective is no easy feat as different communication styles interrupt even the most straightforward conversations.

An Outstanding Professional Endeavour

Trusting her marketing instincts, Aftan Chobot, CM, turned to the CM designation program for her next professional endeavour. A marketer at heart, Aftan leveraged her relevant marketing experience to gain her designation and move up in her career. Tuning into a Marketing Career Growing up, I was very entrenched in developing my musical talents. After

Going Beyond the Martech Landscape

No stranger to the martech landscape, Dan Radu, CM, was looking for a way to cement his credibility and further his marketing knowledge. He saw the importance of marketing standards for both himself and future marketing leaders. Defined Marketing Standards For years, I’ve been running MarTech Toronto and bringing together marketers who have a passion

Gaining a Competitive Edge & Advantage

As a marketing instructor, Tracy Reese, CM, understands the need for a competitive edge. She’s made lifelong learning her career focus and provides her reasons for why the CM designation is vital to today’s marketing learners.  Leading by Example As a marketing instructor, I have been exposing my students to the CM program since its

Driving Your Career Success with A Growth Mindset

A growth mindset is viewed as synonymous with success for good reason. Coined by the research of psychologist Carol Dweck, growth mindset is defined as the inner belief that improvement is achieved through open learning and habits rather than a set intelligence benchmark. It is reasonable to assume that strong professional development occurs as a

The Winning Synergy of Public Relations & Marketing

Coming from a public relations background, Catherine Snider, CM, looked to the Chartered Marketer program to take her to the next career level. She shares her CM journey and what tactics she used to earn her designation.  Exploring A Public Relations & Marketing Pathway Throughout my career, I have been very focused on the earned

A Comprehensive Professional Education

Wanting to further his professional education, Jordan Swerid looked to the Chartered Marketer designation to add to his marketing repertoire. Being Consistent with Higher Education I’m a big believer that if you want to carry yourself as a professional, you should have the education and experience to back it up. I completed my university education