- Jan 21, 2022
- Aurora Gutierrez Ruiz
- 0
A strategic marketer, Deanna White CM, recognized the many benefits of achieving the CM designation. Read the many ways she’s found value since becoming a Chartered Marketer.
A designation of many virtues
The program is tailored not only for experienced marketers but also future leaders who are serious about making meaningful contributions and moving forward in their career paths. In fact, I’ve hired fellow Chartered Marketers as consultants to help me deliver marketing programs for this very reason.
Keeping pace with the marketing landscape
More than ever, staying current with professional development is vital in today’s marketplace. The continuing professional development opportunities provided through the Chartered Marketer program are not only relevant but also highly accurate. I am confident that I am getting the latest information on best practices, guidelines, and information about changes to legislation.
The curriculum is comprehensive and offers a deep dive into all facets of marketing. Being a Chartered Marketer, I am required to keep my finger on the pulse of the latest developments and evolving marketing requirements in order to maintain my designation in good standing.
Marketers Supporting Marketers

I will always continue to invest in skills development. My goal is to lead with a level of excellence, constantly refining my craft as a marketer, while delivering exceptional value to the organizations I serve. The Chartered Marketer designation provides me with that opportunity.
Bottom line: I believe that if you’re not learning, you’re not growing.
Deanna White
Director of Marketing
Dehumidified Air Solutions
Deanna White is focused on creating brand value, deeper business relationships and better customer experiences.
Tags: Executive Pathway
I am proud to be one of the 
