Expertise and Commitment
In her CM Snapshot, Mame Serwah Saifah discusses how the DMSC is helping to sharpen her skills. Mame mentions her commitment to marketing, the attentiveness of the program staff, gaining
Wouldn’t Change a Thing
Amber Donovan, CM, Senior Marketing Advisor at the County of Grande Prairie, has had a fascinating journey. It began with a love for sports and transformed into something unexpected –
The Price of Innovation
Price of Innovation In competitive professions like marketing, internal processes, ways of thinking, and best practices are constantly evolving. Technological advancements push humankind into the future by simplifying tasks and
Real Change
Kudzai Baloyi, CM, Bank Advisor at the Royal Bank of Canada, wanted more than just a job. In his spotlight, Kudzai discusses sparking real change, making a difference in his
4 Guiding Principles Of Effective Marketing Leadership
Tannis Gaffney, Senior Vice President and Chief Marketing Officer at Travel Alberta, shares her journey and guiding principles for leading a premier Canadian destination to compete on a global scale
An interview with Stacey Cummings By Heather Mathewson Jelsma
Heather Mathewson Jelsma Supervisor, Transit Rider Experience and Education at the City of Burlington, engaged in a captivating discussion with Stacey Cummings, Marketing Director at Purolator Inc., into the realm
My Biggest Role
Catherine Snider, CM, sheds light on the parallels between marketing and motherhood. The similarities include continuous learning, adaptability, and staying calm in chaos. Catherine’s biggest role emphasizes the need to
A Growth Mindset
Growth Mindset Even when you feel like you’re at the top of your game, there’s always more to learn. You could always think faster, dig deeper, and reach further. The
Will Visual Storytelling Thrive?
A Picture In 1921, an advertising executive named Fred R. Barnard placed an ad in Printer’s Ink magazine to promote his agency with “One Look is Worth a Thousand Words.”
MARKETING LEADERSHIP BY MARY JANE ARDRON
Ryan Kalsi, Associate Vice President of Marketing at TD Bank, on how fostering a culture of curiosity, empowering colleagues, and innovating responsibly leads to effective marketing leadership with Mary Jane
