The Strategic Side
Eric Jackson, CM, Industry Programs Marketing Manager at Axonify, discusses the strategic side, the key to staying current, the value of marketing, new paths, and making the right choice. Essential,
Will AI Fuel or Suppress Creativity?
Will AI Fuel or Suppress Creativity? There was a time when vehicles only ran on fossil fuels. Communications between people was in person, through the mail or through telephone conversations.
Embrace Change
Santo Ligotti, CM, Professor and Vice President of Marketing and Member Services at the Retail Council of Canada, discusses artificial intelligence, opening doors, overcoming challenges, when to embrace change and two moments that defined his career. The CM Opens
No Regrets
Sabrina Neumann, CM, Freelance Marketing Consultant, shares the impact of work, staying current, technological advancements, overcoming challenges, her defining moment and why she has no regrets. Principles and Psychology The
Leaving The Comfort Zone
Vicki Waschkowski, CM, Founder of Hook Marketing, Professor, Speaker and Instructor of CM Curriculum Development at the Canadian Marketing Association, discusses broadening perspectives, taking chances, staying current, balancing worlds and
Pushing Yourself
Shelley Mayer, CM, Founder and President of Ramp Communications Inc., discusses lifelong learning, the credibility the CM designation brings, aligning yourself with trusted colleagues and pushing yourself. Brand Manager, Consultant
Appreciating the Moment
Evelynn Ratcliffe, CM, Partner at Alair Homes Forest Hill Toronto, discusses staying ahead of the curve, unique challenges in marketing, developing a growth mindset and appreciating the moment. Distinguishing Dedication
Creativity By The Numbers
The Numbers In business, creativity is often expressed with elegant images and carefully selected words combined to sell an idea, product, service, or vision. Imagine a lavish board room with
Understanding Behaviour
Kyle Turk, CM, Chief Executive Officer at Meerkat Marketing, discusses the Canadian marketing ecosystem, understanding behaviour and brands, staying current, and the defining moment in his career. Understanding Behaviour The
Drive and Passion
Maria Gregory, CM, Senior Director, Client Experience at CIBC, discusses her drive and passion, collaborating with like-minded marketers, professional development, broadening your thinking and the power of mentorship. Like-Minded Marketing Professionals
