Upholding the Marketing Profession

    Hear from Santo Ligotti, a fellow Chartered Marketer, who is determined to strengthen the marketing profession with CM values and best practices.  Validating the Marketing Profession The function of marketing as a whole is such an important driver of company success at all levels and across all departments. The Chartered Marketer designation provides a recognized

    Setting High Marketing Standards

    Driven to uphold excellent marketing standards, Elizabeth Naumovski describes how the Chartered Marketer designation impacts her career. Attaining credibility with a CM designation I work in the financial industry where everyone has an acronym that pertains to professional credentials such as CFA, MBA, CFP, and PM. Having the Chartered Marketer (CM) designation has given me

    Accelerating Your Marketing Knowledge

    For Thomas Oakes, CM, achieving his next career level meant expanding his marketing knowledge with the CM program. Learn how becoming a Chartered Marketer was the perfect match for his development needs and career progression.  Developing A Strong Marketing Foundation While working part-time for a family business, TRX RV, I completed my Bachelor of Commerce

    The Marketing Designation Built on Excellence

    Professional designation requirements vary depending on what field you’re in, but they all set a standard for the qualifications and knowledge required to earn the credential. Marketing is more complex than many disciplines, which makes it more challenging for marketers to navigate the optimal path, each one building on a unique mix of traditional education

    Virtual Networking: A Vital Skill

    Shifting to virtual networking poses many considerations for even the most charismatic marketer. Every professional is finding their footing with technology, etiquette and scheduling. According to a recent LinkedIn News article, “lockdowns have caused professional networks to shrink by 17%”. Virtual adjustments and distractions have led to discomfort and a lack of confidence in the

    Upskilling: The Ultimate Win-Win

    Along with modifying business strategies and tactics, companies across industries are also taking stock of the skills and reskilling of their workforce. It may seem that upskilling is a low priority amongst the many business demands but it’s as important now as ever before. Arming employees with new knowledge and a matching skill set will

    Hone Your Competitive Edge through Professional Advocacy

    Professional advocacy is always top of mind for employees focused on professional growth. In parallel, employer decisions around investing in an employee’s knowledge and learning require careful consideration and analysis. It’s a commitment to unlocking potential, for the benefit of both parties. With marketing professionals, the approach may seem similar to that of assessing a

    Marketing Ready in An Ever-Changing World

    A tremendous evolution within the marketing landscape has unexpectedly occurred due to the ongoing pandemic. This great wave of change has marketers across industries reevaluating long-term marketing strategies, everyday processes and technologies to keep up with the rapid change of consumer behaviour. One thing is certain amongst all other uncertainties: marketing continues to provide brand

    Chartered Marketer Designation: Explore the CM Journey

    The Canadian Marketing Association is transforming the marketing industry by offering the Chartered Marketer (CM) Designation. CM graduates and designation holders will have the knowledge and the tools required by top employers to be both well-rounded marketers and business thinkers. It starts with envisioning where you want your career goals to lead you to from