Blog

    Adapting to Change

    Adapting to Change Lately, you’ve strung together an impressive list of wins. After networking over cocktails and appetizers, you took the opportunity to use your elevator pitch with a peer.

    Humility, Trust and Support

    Jeff Hernandez, Marketing Communications Manager at Telus, believes you need humility, trust and support to be an effective marketing leader. When I began my Chartered Marketer journey in 2021, I

    Disagreeing with your colleagues
    Your colleagues and You

    Shifting Focus Workdays don’t always begin with coffee and end with high-fives, head nods and complete agreement among colleagues. Gaining the confidence to share your opinions can be difficult. Let’s

    Current and Relevant
    Staying Current and Prepared

    Niloufer Afzal CM, the CEO and Business Transformation Coach at G2G Impact Group discusses curiosity, strategies, perspectives, stepping out of your comfort zone, and staying current and prepared in marketing.

    comfort zone
    Be Fearless

    Christine Saunders CM, President of Halmyre, discusses the entrepreneurial spirit, leaving your comfort zone, and elevating the marketing profession while being fearless. Entrepreneurial Spirit After university, I wanted to become

    I needed to learn
    I Needed to Learn

    Eric Tang CM, Executive Vice President and Managing Director at Porter Novelli, discusses marketing standards, making decisions, professional development and how he needed to learn. I Needed to Learn Initially,

    Keep the Competition Closer
    Keep The Competition Closer

    It’s the Monday morning after taking the bold step to leave your corporate role. You and a handful of colleagues are branching out to follow your passion and start your

    Emily Baillie Learning the ropes
    Learning The Ropes

    Emily Baillie CM, a professor at McMaster University, Humber College, and the CMA, learned the ropes before becoming a professor and consultant passionate about professional development. Professor and Consultant I’ve

    The CM designation is long overdue

    Mick Kopis CM, the Global Marketing Director at Protech Group, believes marketing is always changing which is why a designation for marketers in Canada is long overdue. MARKETING IS ALWAYS

    if you're not learning, you're not growing
    If You’re Not Learning, You’re Not Growing

    Jeffrey O’Leary CM, a Controller at Karl Storz and an instructor with multiple designations, believes if you’re not learning, you’re not growing. Sessional Leader and Program Facilitator I grew up