Blog Archives - Chartered Marketer Program

My Biggest Role Yet
My Biggest Role

Catherine Snider, CM, sheds light on the parallels between marketing and motherhood. The similarities include continuous learning, adaptability, and staying calm in chaos. Catherine’s biggest role emphasizes the need to

A Growth Mindset

Growth Mindset Even when you feel like you’re at the top of your game, there’s always more to learn. You could always think faster, dig deeper, and reach further. The

MARKETING LEADERSHIP BY MARY JANE ARDRON

Ryan Kalsi, Associate Vice President of Marketing at TD Bank, on how fostering a culture of curiosity, empowering colleagues, and innovating responsibly leads to effective marketing leadership with Mary Jane

Marketing Leadership by Nick Obritsch

Steve Marshman, Managing Director and Executive Vice-President at WASSERMAN discusses marketing leadership and his transition from advertising agencies into the world of sponsorship marketing with Nick Obritsch, Marketing Manager at

Will AI Fuel or Suppress Creativity?

Will AI Fuel or Suppress Creativity? There was a time when vehicles only ran on fossil fuels. Communications between people was in person, through the mail or through telephone conversations.

Creativity By The Numbers

The Numbers In business, creativity is often expressed with elegant images and carefully selected words combined to sell an idea, product, service, or vision. Imagine a lavish board room with

Moving On

Moving On There may come a time when you don’t feel challenged, or worse; you may feel like there are no challenges left to overcome. Doubts and lingering feelings can

Breaking Tradition

Smita Challu Tulsani, CM, Customer Strategy and Martech Director at Akcelo, discusses breaking tradition, taking a leap of faith and creating the marketing leaders of tomorrow.  Breaking Tradition Growing up,

KB Banner FNL
My Journey

Karen Bannister, CM, Vice President of Marketing at Centurion Asset Management Inc., discusses where she’s invested her time, what attracted her to the profession, and something vital every marketer should

Compelled to Disagree
Common Ground

An Opposing Opinion It’s 9:45 am and the boss just finished outlining a new goal for your team to work towards. You listened attentively and took notes to remember which