Blog Archives - Chartered Marketer Program

Finding Your Path

Kevin Floether, CM, Manager, Marketing & Communications, Chartered Business Valuators Institute, shares his journey from a leadership role in coffee to the dynamic marketing realm. Kevin discusses staying current, growing

Failure and Success

Suresh Parmachand, CM, Director Performance Marketing at UL Solutions, describes how his passion for marketing grew from implementing the voice of the customer at Six Sigma to working with iconic

The Price of Innovation

Price of Innovation In competitive professions like marketing, internal processes, ways of thinking, and best practices are constantly evolving. Technological advancements push humankind into the future by simplifying tasks and

My Biggest Role Yet
My Biggest Role

Catherine Snider, CM, sheds light on the parallels between marketing and motherhood. The similarities include continuous learning, adaptability, and staying calm in chaos. Catherine’s biggest role emphasizes the need to

A Growth Mindset

Growth Mindset Even when you feel like you’re at the top of your game, there’s always more to learn. You could always think faster, dig deeper, and reach further. The


Ryan Kalsi, Associate Vice President of Marketing at TD Bank, on how fostering a culture of curiosity, empowering colleagues, and innovating responsibly leads to effective marketing leadership with Mary Jane

Marketing Leadership by Nick Obritsch

Steve Marshman, Managing Director and Executive Vice-President at WASSERMAN discusses marketing leadership and his transition from advertising agencies into the world of sponsorship marketing with Nick Obritsch, Marketing Manager at

Will AI Fuel or Suppress Creativity?

Will AI Fuel or Suppress Creativity? There was a time when vehicles only ran on fossil fuels. Communications between people was in person, through the mail or through telephone conversations.

Creativity By The Numbers

The Numbers In business, creativity is often expressed with elegant images and carefully selected words combined to sell an idea, product, service, or vision. Imagine a lavish board room with

Moving On

Moving On There may come a time when you don’t feel challenged, or worse; you may feel like there are no challenges left to overcome. Doubts and lingering feelings can