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Blog Archives - Chartered Marketer Program

Breaking Barriers in Marketing: Diversity, Tech, and Growth

Danielle Bazely, CM, Senior Account Executive at Postmedia Solutions, discusses the social media space, noting your accomplishments and how today’s knowledge will look different tomorrow. Danielle touches on why staying

Embracing the Chartered Marketer Journey
Embracing the Chartered Marketer Journey

In her CM Snapshot, Stefany Singh realizes that adjusting goals doesn’t signify failure. She discusses her struggle to find suitable employment in Toronto and how she treated the rigorous DMSC

Finding Your Path

Kevin Floether, CM, Manager, Marketing & Communications, Chartered Business Valuators Institute, shares his journey from a leadership role in coffee to the dynamic marketing realm. Kevin discusses staying current, growing

Failure and Success

Suresh Parmachand, CM, Director Performance Marketing at UL Solutions, describes how his passion for marketing grew from implementing the voice of the customer at Six Sigma to working with iconic

The Price of Innovation

Price of Innovation In competitive professions like marketing, internal processes, ways of thinking, and best practices are constantly evolving. Technological advancements push humankind into the future by simplifying tasks and

My Biggest Role Yet
My Biggest Role

Catherine Snider, CM, sheds light on the parallels between marketing and motherhood. The similarities include continuous learning, adaptability, and staying calm in chaos. Catherine’s biggest role emphasizes the need to

A Growth Mindset

Growth Mindset Even when you feel like you’re at the top of your game, there’s always more to learn. You could always think faster, dig deeper, and reach further. The

MARKETING LEADERSHIP BY MARY JANE ARDRON

Ryan Kalsi, Associate Vice President of Marketing at TD Bank, on how fostering a culture of curiosity, empowering colleagues, and innovating responsibly leads to effective marketing leadership with Mary Jane

Marketing Leadership by Nick Obritsch

Steve Marshman, Managing Director and Executive Vice-President at WASSERMAN discusses marketing leadership and his transition from advertising agencies into the world of sponsorship marketing with Nick Obritsch, Marketing Manager at

Will AI Fuel or Suppress Creativity?

Will AI Fuel or Suppress Creativity? There was a time when vehicles only ran on fossil fuels. Communications between people was in person, through the mail or through telephone conversations.