Blog Archives - Chartered Marketer Program

The Power of Storytelling
The Power of Storytelling

The Power of Storytelling A day in the life of a marketer often includes researching various subjects. Whether you’re studying sales figures and quotas or graphs and charts, there’s a ton of information to digest, and then communicate. At the same time, you must develop intriguing content to attract your audience and pique their interest.

Becoming a Leader and Continuing to Lead

The Director of CRM Strategy at Publicis Groupe, Alison Olson shares critical insights about becoming a leader and using vision to empower her team. A Leaders Attitude Before becoming a people leader, the most memorable advice I received was, “Your first day as a manager is your last bad day at work.” The person who

What Makes an Effective Marketing Leader?

Gibson Ingram, Director, Marketing & Communications at GrantMatch and CM Candidate, explains how to be an effective marketing leader. Thriving As a Leader At first glance, it seems like many of the traits demonstrated by effective leaders past and present are universal in their applicability. To reference some notable modern sources on the subject, many