CM Candidate Archives - Chartered Marketer Program

4 Guiding Principles Of Effective Marketing Leadership

Tannis Gaffney, Senior Vice President and Chief Marketing Officer at Travel Alberta, shares her journey and guiding principles for leading a premier Canadian destination to compete on a global scale

An interview with Stacey Cummings By Heather Mathewson Jelsma

Heather Mathewson Jelsma Supervisor, Transit Rider Experience and Education at the City of Burlington, engaged in a captivating discussion with Stacey Cummings, Marketing Director at Purolator Inc., into the realm

MARKETING LEADERSHIP BY MARY JANE ARDRON

Ryan Kalsi, Associate Vice President of Marketing at TD Bank, on how fostering a culture of curiosity, empowering colleagues, and innovating responsibly leads to effective marketing leadership with Mary Jane

Marketing Leadership by Nick Obritsch

Steve Marshman, Managing Director and Executive Vice-President at WASSERMAN discusses marketing leadership and his transition from advertising agencies into the world of sponsorship marketing with Nick Obritsch, Marketing Manager at

Humility, Trust and Support

Jeff Hernandez, Marketing Communications Manager at Telus, believes you need humility, trust and support to be an effective marketing leader. When I began my Chartered Marketer journey in 2021, I

Wilfred Sam-King
Chartered Marketer and the Black Talent Initiative

Wilfred Sam-King, a Business Growth Specialist at SMK Solutions, reminisces on pursuing the CM designation and the support he received from the Black Talent Initiative. Black Talent Initiative I heard

Harleen Kaur
There’s always more to learn

Harleen Kaur, an instructor from Fraser Valley, left her home to pursue a journey to influence future marketers because there’s always more to learn. “There’s always more to learn” I