In his CM Spotlight, Marc André Roy, CM, CX Financial Services Transformation & Québec Lead at Accenture Song, emphasizes the importance of understanding business fundamentals and continuous learning for marketers.
Vito De Filippis, CM, Senior Vice President of Sales at Environics Analytics, discusses everything from knowing your customers intimately to how marketers must constantly produce effective strategies to prove their value.
Alexandra Ungureanu, CM, Vice President, Client Success & Growth Strategy at XWP, says marketers are responsible for the messages they craft because they can shape how people see themselves and
Eden Church, CM, Partner Marketing Manager at AIR MILES Reward Program, says each marketer must walk the path before them in search of success. Eden emphasizes the importance of diversity
In his CM Snapshot, Debasis Dash believes the DMSC CM program is essential to staying competitive in digital marketing. Whether it was tight deadlines or adapting to technologies, Debasis attributes
In his CM Snapshot, Rahul Nanda outlines his pursuit of CM excellence, from the professional credibility it signifies to the rigorous standards it’s known for. Rahul shares insights about how
Tianna De Mel, CM, Digital Marketing Specialist at Syntax, is a testament to doing what you love. Her passion for marketing only blossomed when she accepted that accounting was not
Madeline Dennhardt, CM, Marketing and Communications Coordinator from Thunder Bay’s Economic Development Commission, shares valuable insights in her CM Spotlight. She emphasizes that the CM designation boosts credibility and refines
In her CM Spotlight, Nancy Mancini, CM, Principal Consultant at Marcom Blueprints Inc., discusses how she became a marketer by chance instead of choice. She stresses that marketing is often
In his CM Snapshot, Hesham ElSharnouby, sees the CM designation as an opportunity to learn. Hesham mentions his challenges, adapting to the audience’s needs, what inspires him, and why investing
