The Customer

    Paul Lacap, CM, Associate VP of Marketing at Southern Alberta Institute of Technology (SAIT), explains what marketers think about taking risks, knowing the customer, and the defining moment of his

    My work
    My Work

    Lyanne Campbell, CM, Consultant, Marketing Strategist, and Mastermind Facilitator at Blue Dragonfly Marketing Strategies Ltd., covers creativity, metrics, driving revenue, aligning with the audiences’ needs, and proving her work has

    transforming my career
    Transforming my career

    Ersegun Kocoglu, CM, Managing Director & Product Marketing Executive at Market Me Canada Inc., Insights Council Member at the CMA, Board Member at the ODTU Alumni Association of Canada, and

    Shannon Cone, CM
    I knew

    Shannon Cone, CM, Digital Marketing & Advertising Specialist at SC Social Marketing Services, and Professor at the Faculty of Media Art and Design at Durham College, shares how she knew

    The Strategic Side

    Eric Jackson, CM, Senior Manager, Digital Marketing at Cardata, discusses the strategic side, the key to staying current, the value of marketing, new paths, and making the right choice. Essential,

    Will AI Fuel or Suppress Creativity?

    Will AI Fuel or Suppress Creativity? There was a time when vehicles only ran on fossil fuels. Communications between people was in person, through the mail or through telephone conversations.

    Embrace Change

    Santo Ligotti, CM, Professor and Vice President of Marketing and Member Services at the Retail Council of Canada, discusses artificial intelligence, opening doors, overcoming challenges, when to embrace change and two moments that defined his career. The CM Opens

    no regrets
    No Regrets

    Sabrina Neumann, CM, Freelance Marketing Consultant, shares the impact of work, staying current, technological advancements, overcoming challenges, her defining moment and why she has no regrets. Principles and Psychology The

    Leaving your comfort zone
    Leaving The Comfort Zone

    Vicki Waschkowski, CM, Founder of Hook Marketing, Professor, Speaker and Instructor of CM Curriculum Development at the Canadian Marketing Association, discusses broadening perspectives, taking chances, staying current, balancing worlds and

    Pushing Myself
    Pushing Yourself

    Shelley Mayer, CM, Founder and President of Ramp Communications Inc., discusses lifelong learning, the credibility the CM designation brings, aligning yourself with trusted colleagues and pushing yourself. Brand Manager, Consultant