Finding A Niche
Shady Selim, CM and Associate Manager at the Heart and Stroke Foundation, emphasizes embracing new experiences, staying current, finding a niche, adapting to change, and how it took nearly a
B2B Marketing Leadership
In this edition of the CM Leadership blog series, Sylvie Bergeron, Marketing and Communications Director at Frima, interviews Stéphanie Kennan, President at Bang Marketing. They discuss the qualities successful marketing
Breaking Barriers in Marketing: Diversity, Tech, and Growth
Danielle Bazely, CM, Senior Account Executive at Postmedia Solutions, discusses the social media space, noting your accomplishments and how today’s knowledge will look different tomorrow. Danielle touches on why staying
Embracing the Chartered Marketer Journey
In her CM Snapshot, Stefany Singh realizes that adjusting goals doesn’t signify failure. She discusses her struggle to find suitable employment in Toronto and how she treated the rigorous DMSC
Passionately Curious
Bruce Symbalisty, CM, Chief Solutions Strategist at Reality Engine, discusses how he knew he had more to learn, why marketing’s greatest challenge makes it unique, and why he suggests marketers
To Be A Marketer
Kasandra Medlock, CM, Senior Product Marketing Manager at Globys emphasizes that marketing is a creative outlet but stresses the need to innovate and stay current on trends, laws, and technology.
Three Ways Leaders Can Cultivate a Motivated Marketing Team By Jenna Walker
In this edition of the CM Leadership blog series, Jenna Walker, Manager, Field Marketing—Alberta, at IG Wealth Management, interviews Drew Robertson to discover what makes an effective marketing leader. Drew
Remain Curious
Karim Kanji, CM, VP of Digital and Emerging Media at Active International Canada, recounts the pivotal role storytelling played in his attraction to marketing, the tools of the trade he
Empowered to Overcome Obstacles
In his CM Snapshot, Asutay Kocak discusses what he attributes his success to and how the CM program enhanced his skills, from his understanding of finance to time management which
The Next Step
David Ferreira, CM, Manager, City Marketing and Planning at The City of Mississauga explains why he is fascinated with human behaviour, what attracted him to marketing, the valuable lessons he learned
