Earl DeMatas, Author at Chartered Marketer Program

Revenue Engine: How Cindy Carvalho Earned Trust
Revenue Engine: How Cindy Carvalho Earned Trust

Cindy Carvalho, CM, Executive Vice-President, Marketing, and Growth at Petal Health, transformed marketing from a support function into a revenue engine by mastering financial metrics and cialis zonder recept duitsland proving impact through customer

T-Shaped Growth: Transform Your Career
T-Shaped Growth: Strategic Career Transformation

How are you driving real-world impact? Michaela Milenovska, CM, Consultant at BC Hydro, shifted from chasing short-term performance wins to building long-term strategic vision — now leveraging marketing as a

How a CM transformed merger chaos into strategic business leadership

If your organization trusted you to lead boldly, what could you accomplish? Collin Phillip, CM, CEO of Verdex Capital, planted the seed for what became the largest customer contest in

Building Marketing Confidence with the CM Designation Program

How are you building your confidence as a marketer? Apurva Abhang, CM, Marketing Campaign Manager at Kindsight, pursued her CM designation to move beyond execution and own the strategic decisions

Why Learning Beats Following Marketing Trends
Why Learning Beats Following Marketing Trends

Have you ever wondered what’s more important—how you get results or the order propecia online without a prescription results themselves? Steven Lorini, CM, Marketing Professor & Program Coordinator at Humber Polytechnic, believes integrity matters just as

Bridging Creativity with Business Results
Bridging Creativity with Business Results

What happens when childhood TV becomes career inspiration? For Ryan Taylor, CM, Senior Art Director at AIR MILES Loyalty Inc., growing up as a latchkey kid surrounded by G.I. Joe,

Why Storytelling Isn’t Enough
Why Storytelling Isn’t Enough

What happens when a creative entrepreneur realizes storytelling alone isn’t enough to create real impact? Nicole Dang, CM and Founder of VAND Advertising, answers this through her CM program journey—evolving

Marketing: Beyond Good Ideas
Marketing: Beyond Good Ideas

Do you know what always remains constant in marketing? Change. In her CM Spotlight, Andrea Salaniuk, CM, Group Account Director – Publicis Hawkeye, busts the myth that marketing is ‘just

How marketing builds movements, not just campaigns
How marketing builds movements, not just campaigns

Daniela Passarelli, CM, Director, Marketing & Events at Northern Super League, helped build Canada’s professional women’s soccer league from the ground up. The historic moment reinforced her belief that marketing

Ask for what you want: A marketing career guide
Ask for what you want: A marketing career guide

Carli McDonald, CM, Marketing Manager at Teranet Inc., learned that career growth comes from two words that led her to speak up in meetings, lead projects, and ask for what

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