Will Visual Storytelling Thrive?
A Picture In 1921, an advertising executive named Fred R. Barnard placed an ad in Printer’s Ink magazine to promote his agency with “One Look is Worth a Thousand Words.”
MARKETING LEADERSHIP BY MARY JANE ARDRON
Ryan Kalsi, Associate Vice President of Marketing at TD Bank, on how fostering a culture of curiosity, empowering colleagues, and innovating responsibly leads to effective marketing leadership with Mary Jane
Marketing Leadership by Nick Obritsch
Steve Marshman, Managing Director and Executive Vice-President at WASSERMAN discusses marketing leadership and his transition from advertising agencies into the world of sponsorship marketing with Nick Obritsch, Marketing Manager at
The Real Challenge
Solange Bernard, CM, Senior Director and Head of Marketing Communications at Tim Horton’s, shares the importance of curiosity, the challenge marketers face, lifelong learning, the consumer journey, and the most
Marketers Must
Scott D’Cunha, CM, Vice President of eCommerce at the LCBO, discusses what marketers must do to be great, the emergence of AI and the opportunity that led to the defining
The Evolving Economic Fabric
Juan Carlos Sanchez, CM, Product Marketing Leader, Innovator, Collaborator and Change Agent, shares his inspiration, why companies exist, the challenges marketers face, how to stay current, and how AI will
The Customer
Paul Lacap, CM, Associate VP of Marketing at Southern Alberta Institute of Technology (SAIT), explains what marketers think about taking risks, knowing the customer, and the defining moment of his
My Work
Lyanne Campbell, CM, Consultant, Marketing Strategist, and Mastermind Facilitator at Blue Dragonfly Marketing Strategies Ltd., covers creativity, metrics, driving revenue, aligning with the audiences’ needs, and proving her work has
Transforming my career
Ersegun Kocoglu, CM, Managing Director & Product Marketing Executive at Market Me Canada Inc., Insights Council Member at the CMA, Board Member at the ODTU Alumni Association of Canada, and
I knew
Shannon Cone, CM, Digital Marketing & Advertising Specialist at SC Social Marketing Services, and Professor at the Faculty of Media Art and Design at Durham College, shares how she knew
