Marketing with Purpose
Alexandra Ungureanu, CM, Vice President, Client Success & Growth Strategy at XWP, says marketers are responsible for the messages they craft because they can shape how people see themselves and
Diversity of Experience: The Key to a Successful Marketing Career
Eden Church, CM, Partner Marketing Manager at AIR MILES Reward Program, says each marketer must walk the path before them in search of success. Eden emphasizes the importance of diversity
Continuous Learning for Marketing Success
In his CM Snapshot, Debasis Dash believes the DMSC CM program is essential to staying competitive in digital marketing. Whether it was tight deadlines or adapting to technologies, Debasis attributes
Pursuing CM Excellence
In his CM Snapshot, Rahul Nanda outlines his pursuit of CM excellence, from the professional credibility it signifies to the rigorous standards it’s known for. Rahul shares insights about how
Thriving in Marketing By Trying New Things
Tianna De Mel, CM, Digital Marketing Specialist at Syntax, is a testament to doing what you love. Her passion for marketing only blossomed when she accepted that accounting was not
Driving Growth and Innovation in Digital Marketing
Madeline Dennhardt, CM, Marketing and Communications Coordinator from Thunder Bay’s Economic Development Commission, shares valuable insights in her CM Spotlight. She emphasizes that the CM designation boosts credibility and refines
Navigating a Successful Marketing Career
In her CM Spotlight, Nancy Mancini, CM, Principal Consultant at Marcom Blueprints Inc., discusses how she became a marketer by chance instead of choice. She stresses that marketing is often
Investing in Growth
In his CM Snapshot, Hesham ElSharnouby, sees the CM designation as an opportunity to learn. Hesham mentions his challenges, adapting to the audience’s needs, what inspires him, and why investing
Balancing Creativity and Data in the Evolving Marketing Landscape
Stef MacLeod, CM, Vice President of Marketing & Community Investment at Copperfin Credit Union, shares how her creativity and passion evolved, the lesson she wished she had known earlier, and
The Evolution of Marketing: From Creativity to AI
Petra Manson, CM, Growth Marketing Manager at CADdetails, discusses her love for creativity, pushing boundaries and making a name for yourself by voicing your opinions and communicating your ideas. She
