Brand marketing, along with every other aspect of marketing, has substantially developed due to today’s pandemic conditions. Every marketer knows a strong and authentic brand is worth its weight in

Market research oftentimes falls off the list of priorities of even the most astute marketer. There’s an unspoken expectancy that target markets will remain more or less the same. But

Shifting to virtual networking poses many considerations for even the most charismatic marketer. Every professional is finding their footing with technology, etiquette and scheduling. According to a recent LinkedIn News

Along with modifying business strategies and tactics, companies across industries are also taking stock of the skills and reskilling of their workforce. It may seem that upskilling is a low

Professional advocacy is always top of mind for employees focused on professional growth. In parallel, employer decisions around investing in an employee’s knowledge and learning require careful consideration and analysis.

A tremendous evolution within the marketing landscape has unexpectedly occurred due to the ongoing pandemic. This great wave of change has marketers across industries reevaluating long-term marketing strategies, everyday processes

The Canadian Marketing Association is transforming the marketing industry by offering the Chartered Marketer (CM) Designation. CM graduates and designation holders will have the knowledge and the tools required by