Steve Marshman, Managing Director and Executive Vice-President at WASSERMAN discusses marketing leadership and his transition from advertising agencies into the world of sponsorship marketing with Nick Obritsch, Marketing Manager at
Will AI Fuel or Suppress Creativity? There was a time when vehicles only ran on fossil fuels. Communications between people was in person, through the mail or through telephone conversations.
The Numbers In business, creativity is often expressed with elegant images and carefully selected words combined to sell an idea, product, service, or vision. Imagine a lavish board room with
Moving On There may come a time when you don’t feel challenged, or worse; you may feel like there are no challenges left to overcome. Doubts and lingering feelings can
An Opposing Opinion It’s 9:45 am and the boss just finished outlining a new goal for your team to work towards. You listened attentively and took notes to remember which
Change It’s Monday morning and you just realized a mandatory meeting is starting soon. As you open the email and briskly scan through the main talking points, one word is
Ambitious Agenda It’s a new year, and time to get back to work. Your last meeting of the day is with the senior leadership team, and you’re starting 2023 with
Questioning Efficiency Developing the courage to make your voice heard has worked wonders for your career. After finding your voice, you no longer sit silently admiring those with the confidence
Someone to Learn From It’s 10:45, and you’re attending a meeting with your colleagues virtually and in person, led by the CEO. The topic is shrouded in mystery; however, many
Things Changed Working in marketing for the past five years has blessed you with opportunities to learn from experienced marketers who, one way or another, overcame every challenge they faced.