Earl DeMatas, Author at Chartered Marketer Program

Proving Your Worth in Marketing

Ravenna Parsons, CM, Senior Manager of Marketing and Client Strategy at Dexterra Group, believes interpreting data is essential to proving your worth. In her CM Spotlight, Ravenna emphasizes self-reflection and professional

Building Long-Term Marketing Strategies

In his CM Snapshot, Calvin Chow says he pursued the DMSC CM program to ensure his skills were adequate for the marketing profession. He discusses time management, implementing SMART goals

Elevating the Marketing Profession
Elevating the Marketing Profession

In his CM Spotlight, Hussein Moussa, CM, Marketing Manager at Cosmaroma Home Reno Supplies, says the CM designation represents a commitment to growth and innovation. He also discusses the profession

Navigating the Marketing Profession
Navigating the Marketing Profession

In her CM Spotlight, Destiny Hammel, CM, Marketing Lead, Canada at Simplot Grower Solutions, highlights the tools the CM provides marketers, the challenge of doing more with less and the

The Program That Transforms Marketers

In her CM Snapshot, Nawrin Sultana explains how the DMSC CM program ensures marketers stay current and at the forefront of a constantly evolving profession. Nawrin shares how data analytics has changed how

Balancing Data and Creativity to Find Modern Marketing Success

In his CM Spotlight, Jeff Pontes, CM, Vice President of Digital Strategy & Performance at Salt XC, emphasizes continuous learning as well as balancing data and creative intuition. He also stresses

The Intersection of Marketing and Business Leadership
The Intersection of Marketing and Business Leadership

In his CM Spotlight, Ritesh Singh, CM, Chief Growth Officer at Icogz Technologies Ltd., emphasizes adaptability, continuous learning, engaging with both marketing and business leadership networks, applying knowledge to drive

The Power of Strategy in Marketing
The Power of Strategy in Marketing

In her CM Spotlight, Elvira Palermo, CM, Senior Advisor at the Ontario Energy Board, highlights the power of strategy in marketing and the necessity of continuous learning. She reveals that

Upskilling for Success

In his CM Snapshot, Gurshan Singh discusses upskilling for success by applying for the designation recognized nationwide. Gurshan learned to balance his professional responsibilities, set clear goals, prioritize, and become more confident

Embracing Change: A CM's Guide for Marketers
Embracing Change: A CM’s Guide for Marketers

In his CM Spotlight, Marc André Roy, CM, CX Financial Services Transformation & Québec Lead at Accenture Song, emphasizes the importance of understanding business fundamentals and continuous learning for marketers.

LATEST POST

28 Feb
Proving Your Worth in Marketing
  • 10:00 am
  • Earl DeMatas