How are you building your confidence as a marketer? Apurva Abhang, CM, Marketing Campaign Manager at Kindsight, pursued her CM designation to move beyond execution and own the strategic decisions
Have you ever wondered what’s more important—how you get results or the results themselves? Steven Lorini, CM, Marketing Professor & Program Coordinator at Humber Polytechnic, believes integrity matters just as
What happens when childhood TV becomes career inspiration? For Ryan Taylor, CM, Senior Art Director at AIR MILES Loyalty Inc., growing up as a latchkey kid surrounded by G.I. Joe,
What happens when a creative entrepreneur realizes storytelling alone isn’t enough to create real impact? Nicole Dang, CM and Founder of VAND Advertising, answers this through her CM program journey—evolving
Do you know what always remains constant in marketing? Change. In her CM Spotlight, Andrea Salaniuk, CM, Group Account Director – Publicis Hawkeye, busts the myth that marketing is ‘just
Daniela Passarelli, CM, Director, Marketing & Events at Northern Super League, helped build Canada’s professional women’s soccer league from the ground up. The historic moment reinforced her belief that marketing
Carli McDonald, CM, Marketing Manager at Teranet Inc., learned that career growth comes from two words that led her to speak up in meetings, lead projects, and ask for what
How do you balance data with intuition in marketing decisions? Emily Boyce, CM, Senior Director, Marketing and Customer Enablement at Teranet Inc., believes the best marketing leaders balance both to
Do you know what a marketer’s job really is? Divya Suryavanshi, CM, Independent Consultant, believes it’s to “Create value that lasts and stories that are true.” But her CM Spotlight
As a working mom, it took Rochelle Rondon eight months to finally hit submit on her Chartered Marketer application. She decided it was time to invest in herself and show
