Failure and Success
Suresh Parmachand, CM, Director Performance Marketing at UL Solutions, describes how his passion for marketing grew from implementing the voice of the customer at Six Sigma to working with iconic
Expertise and Commitment
In her CM Snapshot, Mame Serwah Saifah discusses how the Chartered Marketer scholarship through the DMSC is helping to sharpen her skills. Mame mentions her commitment to marketing, the attentiveness
Wouldn’t Change a Thing
Amber Donovan, CM, Senior Marketing Advisor at the County of Grande Prairie, has had a fascinating journey. It began with a love for sports and transformed into something unexpected –
The Price of Innovation
Price of Innovation In competitive professions like marketing, internal processes, ways of thinking, and best practices are constantly evolving. Technological advancements push humankind into the future by simplifying tasks and
Real Change
Kudzai Baloyi, CM, Bank Advisor at the Royal Bank of Canada, wanted more than just a job. In his spotlight, Kudzai discusses sparking real change, making a difference in his
4 Guiding Principles Of Effective Marketing Leadership
Tannis Gaffney, Senior Vice President and Chief Marketing Officer at Travel Alberta, shares her journey and guiding principles for leading a premier Canadian destination to compete on a global scale
An interview with Stacey Cummings By Heather Mathewson Jelsma
Heather Mathewson Jelsma Supervisor, Transit Rider Experience and Education at the City of Burlington, engaged in a captivating discussion with Stacey Cummings, Marketing Director at Purolator Inc., into the realm
My Biggest Role
Catherine Snider, CM, sheds light on the parallels between marketing and motherhood. The similarities include continuous learning, adaptability, and staying calm in chaos. Catherine’s biggest role emphasizes the need to
A Growth Mindset
Growth Mindset Even when you feel like you’re at the top of your game, there’s always more to learn. You could always think faster, dig deeper, and reach further. The
The Power of Words
First Speech According to Smithsonian magazine, our ancestors’ first speech may have come 27 million years earlier than initially thought. Despite the language, words allow humanity to do everything from
