In his CM Spotlight, Rob Hand, MBA, CM, Category Marketing Manager at Home Hardware Stores Ltd., discusses his inspiration and how earning his MBA deepened his passion for marketing. He
In her CM Snapshot, Raisa Temnova, discusses how the DMSC CM program helps immigrants understand marketing in Canada. She touches on shifting from intuition-based to data-driven decision-making and the importance
From Ukraine to Canada, Elena Herweyer, CM, President, and Creative Director at Art Fresh Marketing Agency, was always drawn to creativity and storytelling. In her CM Spotlight, Elena recounts becoming an entrepreneur,
Alex Shifrin, CM, President at LP/AD, knows creativity when he sees it. His vision allowed him to build an agency, sell it and discover that ego is the enemy of
Raveena Parsons, CM, Senior Manager of Marketing and Client Strategy at Dexterra Group, believes interpreting data is essential to proving your worth. In her CM Spotlight, Ravenna emphasizes self-reflection and professional
In his CM Snapshot, Calvin Chow says he pursued the DMSC CM program to ensure his skills were adequate for the marketing profession. He discusses time management, implementing SMART goals
In his CM Spotlight, Hussein Moussa, CM, Marketing Manager at Cosmaroma Home Reno Supplies, says the CM designation represents a commitment to growth and innovation. He also discusses the profession
In her CM Spotlight, Destiny Hammel, CM, Marketing Lead, Canada at Simplot Grower Solutions, highlights the tools the CM provides marketers, the challenge of doing more with less and the
In her CM Snapshot, Nawrin Sultana explains how the DMSC CM program ensures marketers stay current and at the forefront of a constantly evolving profession. Nawrin shares how data analytics has changed how
In his CM Spotlight, Jeff Pontes, CM, Vice President of Digital Strategy & Performance at Salt XC, emphasizes continuous learning as well as balancing data and creative intuition. He also stresses
