Miranda Smith, CM, CPIR, Director, Corporate Communications and Marketing at Dexterra, never planned her marketing career – she made lateral moves others would have second-guessed, embraced constant reinvention and landed
Cindy Carvalho, CM, Executive Vice-President, Marketing, and Growth at Petal Health, transformed marketing from a support function into a revenue engine by mastering financial metrics and proving impact through customer
How are you driving real-world impact? Michaela Milenovska, CM, Consultant at BC Hydro, shifted from chasing short-term performance wins to building long-term strategic vision — now leveraging marketing as a
If your organization trusted you to lead boldly, what could you accomplish? Collin Phillip, CM, CEO of Verdex Capital, planted the seed for what became the largest customer contest in
How are you building your confidence as a marketer? Apurva Abhang, CM, Marketing Campaign Manager at Kindsight, pursued her CM designation to move beyond execution and own the strategic decisions
Have you ever wondered what’s more important—how you get results or the results themselves? Steven Lorini, CM, Marketing Professor & Program Coordinator at Humber Polytechnic, believes integrity matters just as
What happens when childhood TV becomes career inspiration? For Ryan Taylor, CM, Senior Art Director at AIR MILES Loyalty Inc., growing up as a latchkey kid surrounded by G.I. Joe,
What happens when a creative entrepreneur realizes storytelling alone isn’t enough to create real impact? Nicole Dang, CM and Founder of VAND Advertising, answers this through her CM program journey—evolving
Do you know what always remains constant in marketing? Change. In her CM Spotlight, Andrea Salaniuk, CM, Group Account Director – Publicis Hawkeye, busts the myth that marketing is ‘just
Daniela Passarelli, CM, Director, Marketing & Events at Northern Super League, helped build Canada’s professional women’s soccer league from the ground up. The historic moment reinforced her belief that marketing
