In her CM Spotlight, Elvira Palermo, CM, Senior Advisor at the Ontario Energy Board, highlights the power of strategy in marketing and the necessity of continuous learning. She reveals that

In his CM Spotlight, Marc André Roy, CM, CX Financial Services Transformation & Québec Lead at Accenture Song, emphasizes the importance of understanding business fundamentals and continuous learning for marketers.

Vito De Filippis, CM, Senior Vice President of Sales at Environics Analytics, discusses everything from knowing your customers intimately to how marketers must constantly produce effective strategies to prove their value.

Alexandra Ungureanu, CM, Vice President, Client Success & Growth Strategy at XWP, says marketers are responsible for the messages they craft because they can shape how people see themselves and

Eden Church, CM, Partner Marketing Manager at AIR MILES Reward Program, says each marketer must walk the path before them in search of success. Eden emphasizes the importance of diversity

Tianna De Mel, CM, Digital Marketing Specialist at Syntax, is a testament to doing what you love. Her passion for marketing only blossomed when she accepted that accounting was not

Madeline Dennhardt, CM, Marketing and Communications Coordinator from Thunder Bay’s Economic Development Commission, shares valuable insights in her CM Spotlight. She emphasizes that the CM designation boosts credibility and refines

In her CM Spotlight, Nancy Mancini, CM, Principal Consultant at Marcom Blueprints Inc., discusses how she became a marketer by chance instead of choice. She stresses that marketing is often

Stef MacLeod, CM, Vice President of Marketing & Community Investment at Copperfin Credit Union, shares how her creativity and passion evolved, the lesson she wished she had known earlier, and

Petra Manson, CM, Growth Marketing Manager at CADdetails, discusses her love for creativity, pushing boundaries and making a name for yourself by voicing your opinions and communicating your ideas. She