CM Spotlight Archives - Page 2 of 7 - Chartered Marketer Program

My work
My Work

Lyanne Campbell, CM, Consultant, Marketing Strategist, and Mastermind Facilitator at Blue Dragonfly Marketing Strategies Ltd., covers creativity, metrics, driving revenue, aligning with the audiences’ needs, and proving her work has

transforming my career
Transforming my career

Ersegun Kocoglu, CM, Managing Director & Product Marketing Executive at Market Me Canada Inc., Insights Council Member at the CMA, Board Member at the ODTU Alumni Association of Canada, and

Shannon Cone, CM
I knew

Shannon Cone, CM, Digital Marketing & Advertising Specialist at SC Social Marketing Services, and Professor at the Faculty of Media Art and Design at Durham College, shares how she knew

The Strategic Side

Eric Jackson, CM, Senior Manager, Digital Marketing at Cardata, discusses the strategic side, the key to staying current, the value of marketing, new paths, and making the right choice. Essential,

Embrace Change

Santo Ligotti, CM, Professor and Vice President of Marketing and Member Services at the Retail Council of Canada, discusses artificial intelligence, opening doors, overcoming challenges, when to embrace change and two moments that defined his career. The CM Opens

no regrets
No Regrets

Sabrina Neumann, CM, Freelance Marketing Consultant, shares the impact of work, staying current, technological advancements, overcoming challenges, her defining moment and why she has no regrets. Principles and Psychology The

Leaving your comfort zone
Leaving The Comfort Zone

Vicki Waschkowski, CM, Founder of Hook Marketing, Professor, Speaker and Instructor of CM Curriculum Development at the Canadian Marketing Association, discusses broadening perspectives, taking chances, staying current, balancing worlds and

Pushing Myself
Pushing Yourself

Shelley Mayer, CM, Founder and President of Ramp Communications Inc., discusses lifelong learning, the credibility the CM designation brings, aligning yourself with trusted colleagues and pushing yourself. Brand Manager, Consultant

Appreciating the moment
Appreciating the Moment

Evelynn Ratcliffe, CM, Partner at Alair Homes Forest Hill Toronto, discusses staying ahead of the curve, unique challenges in marketing, developing a growth mindset and appreciating the moment. Distinguishing Dedication

Understanding Behaviour
Understanding Behaviour

Kyle Turk, CM, Chief Executive Officer at Meerkat Marketing, discusses the Canadian marketing ecosystem, understanding behaviour and brands, staying current, and the defining moment in his career. Understanding Behaviour The