Marketers Must
Scott D’Cunha, CM, Vice President of eCommerce at the LCBO, discusses what marketers must do to be great, the emergence of AI and the opportunity that led to the defining
The Evolving Economic Fabric
Juan Carlos Sanchez, CM, Product Marketing Leader, Innovator, Collaborator and Change Agent, shares his inspiration, why companies exist, the challenges marketers face, how to stay current, and how AI will
The Customer
Paul Lacap, CM, Associate VP of Marketing at Southern Alberta Institute of Technology (SAIT), explains what marketers think about taking risks, knowing the customer, and the defining moment of his
My Work
Lyanne Campbell, CM, Consultant, Marketing Strategist, and Mastermind Facilitator at Blue Dragonfly Marketing Strategies Ltd., covers creativity, metrics, driving revenue, aligning with the audiences’ needs, and proving her work has
Transforming my career
Ersegun Kocoglu, CM, Managing Director & Product Marketing Executive at Market Me Canada Inc., Insights Council Member at the CMA, Board Member at the ODTU Alumni Association of Canada, and
I knew
Shannon Cone, CM, Digital Marketing & Advertising Specialist at SC Social Marketing Services, and Professor at the Faculty of Media Art and Design at Durham College, shares how she knew
The Strategic Side
Eric Jackson, CM, Senior Manager, Digital Marketing at Cardata, discusses the strategic side, the key to staying current, the value of marketing, new paths, and making the right choice. Essential,
Embrace Change
Santo Ligotti, CM, Professor and Vice President of Marketing and Member Services at the Retail Council of Canada, discusses artificial intelligence, opening doors, overcoming challenges, when to embrace change and two moments that defined his career. The CM Opens
No Regrets
Sabrina Neumann, CM, Freelance Marketing Consultant, shares the impact of work, staying current, technological advancements, overcoming challenges, her defining moment and why she has no regrets. Principles and Psychology The
Leaving The Comfort Zone
Vicki Waschkowski, CM, Founder of Hook Marketing, Professor, Speaker and Instructor of CM Curriculum Development at the Canadian Marketing Association, discusses broadening perspectives, taking chances, staying current, balancing worlds and