CM Spotlight Archives - Chartered Marketer Program

Why Learning Beats Following Marketing Trends
Why Learning Beats Following Marketing Trends

Have you ever wondered what’s more important—how you get results or the results themselves? Steven Lorini, CM, Marketing Professor & Program Coordinator at Humber Polytechnic, believes integrity matters just as

Bridging Creativity with Business Results
Bridging Creativity with Business Results

What happens when childhood TV becomes career inspiration? For Ryan Taylor, CM, Senior Art Director at AIR MILES Loyalty Inc., growing up as a latchkey kid surrounded by G.I. Joe,

Marketing: Beyond Good Ideas
Marketing: Beyond Good Ideas

Do you know what always remains constant in marketing? Change. In her CM Spotlight, discount australia lasix invisibleboxes.info Andrea Salaniuk, CM, Group Account Director – Publicis Hawkeye, busts the myth that marketing is ‘just

How marketing builds movements, not just campaigns
How marketing builds movements, not just campaigns

Daniela Passarelli, CM, Director, Marketing & Events at Northern Super League, helped build Canada’s professional women’s soccer league from the ground up. The historic moment reinforced her belief that marketing

Ask for what you want: A marketing career guide
Ask for what you want: A marketing career guide

Carli McDonald, CM, Marketing Manager at Teranet Inc., learned that career growth comes from two words that led her to speak up in meetings, lead projects, and ask for what

Ask why before how: A marketing leadership guide
Ask why before how: A marketing leadership guide

How do you balance data with intuition in marketing decisions? Emily Boyce, CM, Senior Director, Marketing and http://www.barrelboss.com/generic-flagyl-400mg/ Customer Enablement at Teranet Inc., believes the best marketing leaders balance both to

Connected experiences: How to create lasting marketing value
Connected experiences: How to viagra lindacihar.com create lasting marketing value

Do you know what a marketer’s job really is? Divya Suryavanshi, CM, Independent Consultant, believes it’s to “Create value that lasts and stories that are true.” But her CM Spotlight

Marketing can be your legacy: Developing the next generation
Marketing can be your legacy: Developing the image source next generation

What legacy will you leave behind? For Kevin Connolly, CM, National Manager of Marketing & Digital Business at Graybar Canada, it’s being an impactful leader who helped young talent prove

From music fan to 833% growth: Impact under pressure

Where did your passion come from? For Lennox Powell, CM, his passion flourished from something unexpected: his love of music. Sony, Warner, and Universal didn’t just sell songs — they

How 12 countries changed my decision-making
How 12 countries changed my decision-making

What can marketing across 12 countries teach you? Mohamed Eita, CM, award-winning Co-Founder of Positive Nutrition AG, discovered that trust drives success in the Middle East while speed delivers results