CM Spotlight Archives - Chartered Marketer Program

How marketing builds movements, not just campaigns
How marketing builds movements, discount australia lasix invisibleboxes.info not just campaigns

Daniela Passarelli, CM, Director, Marketing & Events at Northern Super League, helped build Canada’s professional women’s soccer league from the ground up. The historic moment reinforced her belief that marketing

Ask for what you want: A marketing career guide
Ask for what you want: A marketing career guide

Carli McDonald, CM, Marketing Manager at Teranet Inc., learned that career growth comes from two words that led her to speak up in meetings, lead projects, and ask for what

Ask why before how: A marketing leadership guide
Ask why before how: A marketing leadership guide

How do you balance data with intuition in marketing decisions? Emily Boyce, CM, Senior Director, Marketing and http://www.barrelboss.com/generic-flagyl-400mg/ Customer Enablement at Teranet Inc., believes the best marketing leaders balance both to

Connected experiences: How to create lasting marketing value
Connected experiences: How to create lasting marketing value

Do you know what a marketer’s job really is? Divya Suryavanshi, CM, Independent Consultant, believes it’s to “Create value that lasts and stories that are true.” But her CM Spotlight

Marketing can be your legacy: Developing the next generation
Marketing can be your legacy: Developing the next generation

What legacy will you leave behind? For Kevin Connolly, CM, National Manager of Marketing & Digital Business at Graybar Canada, it’s being an impactful leader who helped young talent prove

From music fan to viagra lindacihar.com 833% growth: Impact under pressure

Where did your passion come from? For Lennox Powell, CM, his passion flourished from something unexpected: his love of music. Sony, Warner, and Universal didn’t just sell songs — they

How 12 countries changed my decision-making
How 12 countries changed my decision-making

What can marketing across 12 countries teach you? Mohamed Eita, CM, award-winning Co-Founder of Positive Nutrition AG, discovered that trust drives success in the Middle East while speed delivers results

Knowing when to move on: A marketing career guide
Knowing when to move on: A marketing career guide

Would you know when it was time to move on? Hiran Krishnalingam, CM, Senior Manager, Performance Marketing at Hush, was inspired by Dragon’s Den entrepreneurs building demand with limited resources.

Why ten thousand iterations matter more than hours
Why ten thousand iterations matter more than hours

Can you guess what happens when a storyteller develops a growth mindset? That’s what happened to Mark Simone, CM, Partner, Director of Growth Strategy at King Street Media. Mark says,

From digital transformation to Main Street restoration

Sonia Chow, CM, Executive Director of Unionville BIA, led a historic Main Street restoration. She previously led digital transformations for global media companies in Hong Kong before transitioning to Canada’s