CM Spotlight Archives - Chartered Marketer Program

The Power of Strategy in Marketing
The Power of Strategy in Marketing

In her CM Spotlight, Elvira Palermo, CM, Senior Advisor at the Ontario Energy Board, highlights the power of strategy in marketing and the necessity of continuous learning. She reveals that

Embracing Change: A CM's Guide for Marketers
Embracing Change: A CM’s Guide for Marketers

In his CM Spotlight, Marc André Roy, CM, CX Financial Services Transformation & Québec Lead at Accenture Song, emphasizes the importance of understanding business fundamentals and continuous learning for marketers.

Evolving in Marketing: Leadership, Data, Trends, and Success

Vito De Filippis, CM, Senior Vice President of Sales at Environics Analytics, discusses everything from knowing your customers intimately to how marketers must constantly produce effective strategies to prove their value.

Marketing with Purpose

Alexandra Ungureanu, CM, Vice President, Client Success & Growth Strategy at XWP, says marketers are responsible for the messages they craft because they can shape how people see themselves and

Diversity of Experience: The Key to a Successful Marketing Career

Eden Church, CM, Partner Marketing Manager at AIR MILES Reward Program, says each marketer must walk the path before them in search of success. Eden emphasizes the importance of diversity

Trying New Things
Thriving in Marketing By Trying New Things

Tianna De Mel, CM, Digital Marketing Specialist at Syntax, is a testament to doing what you love. Her passion for marketing only blossomed when she accepted that accounting was not

Driving Growth and Innovation in Digital Marketing

Madeline Dennhardt, CM, Marketing and Communications Coordinator from Thunder Bay’s Economic Development Commission, shares valuable insights in her CM Spotlight. She emphasizes that the CM designation boosts credibility and refines

Navigating a Successful Marketing Career
Navigating a Successful Marketing Career

In her CM Spotlight, Nancy Mancini, CM, Principal Consultant at Marcom Blueprints Inc., discusses how she became a marketer by chance instead of choice. She stresses that marketing is often

Balancing Creativity and Data in the Evolving Marketing Landscape

Stef MacLeod, CM, Vice President of Marketing & Community Investment at Copperfin Credit Union, shares how her creativity and passion evolved, the lesson she wished she had known earlier, and

The Evolution of Marketing: From Creativity to AI

Petra Manson, CM, Growth Marketing Manager at CADdetails, discusses her love for creativity, pushing boundaries and making a name for yourself by voicing your opinions and communicating your ideas. She