CM Spotlight Archives - Chartered Marketer Program

Continuous Learning and Thriving in Modern Marketing

In her CM Spotlight, Sharanya Vijayarangan, CM, Marketing Manager at Pathway Communications, believes the Chartered Marketer designation represents the gold standard in the Canadian marketing profession. She credits the art

Continuous Learning in Marketing: Insights from a 25-Year Journey

In his CM Spotlight, Rob Hand, MBA, CM, Category Marketing Manager at Home Hardware Stores Ltd., discusses his inspiration and how earning his MBA deepened his passion for marketing. He

Pushing Boundaries in Marketing

From Ukraine to Canada, Elena Herweyer, CM, President, and Creative Director at Art Fresh Marketing Agency, was always drawn to creativity and storytelling. In her CM Spotlight, Elena recounts becoming an entrepreneur,

Creativity and Success

Alex Shifrin, CM, President at LP/AD, knows creativity when he sees it. His vision allowed him to build an agency, sell it and discover that ego is the enemy of

Proving Your Worth in Marketing

Raveena Parsons, CM, Senior Manager of Marketing and Client Strategy at Dexterra Group, believes interpreting data is essential to proving your worth. In her CM Spotlight, Ravenna emphasizes self-reflection and professional

Elevating the Marketing Profession

In his CM Spotlight, Hussein Moussa, CM, Marketing Manager at Cosmaroma Home Reno Supplies, says the CM designation represents a commitment to growth and innovation. He also discusses the profession

Navigating the Marketing Profession

In her CM Spotlight, Destiny Hammel, CM, Marketing Lead, Canada at Simplot Grower Solutions, highlights the tools the CM provides marketers, the challenge of doing more with less and the

Balancing Data and Creativity to Find Modern Marketing Success

In his CM Spotlight, Jeff Pontes, CM, Vice President of Digital Strategy & Performance at Salt XC, emphasizes continuous learning as well as balancing data and creative intuition. He also stresses

The Intersection of Marketing and Business Leadership

In his CM Spotlight, Ritesh Singh, CM, Chief Growth Officer at Icogz Technologies Ltd., emphasizes adaptability, continuous learning, engaging with both marketing and business leadership networks, applying knowledge to drive

The Power of Strategy in Marketing

In her CM Spotlight, Elvira Palermo, CM, Senior Advisor at the Ontario Energy Board, highlights the power of strategy in marketing and the necessity of continuous learning. She reveals that