In this edition of the CM Leadership blog series, Sylvie Bergeron, Marketing and Communications Director at Frima, interviews Stéphanie Kennan, President at Bang Marketing. They discuss the qualities successful marketing
In this edition of the CM Leadership blog series, Jenna Walker, Manager, Field Marketing—Alberta, at IG Wealth Management, interviews Drew Robertson to discover what makes an effective marketing leader. Drew
Price of Innovation In competitive professions like marketing, internal processes, ways of thinking, and best practices are constantly evolving. Technological advancements push humankind into the future by simplifying tasks and
Tannis Gaffney, Senior Vice President and Chief Marketing Officer at Travel Alberta, shares her journey and guiding principles for leading a premier Canadian destination to compete on a global scale
Heather Mathewson Jelsma Supervisor, Transit Rider Experience and Education at the City of Burlington, engaged in a captivating discussion with Stacey Cummings, Marketing Director at Purolator Inc., into the realm
Catherine Snider, CM, sheds light on the parallels between marketing and motherhood. The similarities include continuous learning, adaptability, and staying calm in chaos. Catherine’s biggest role emphasizes the need to
Growth Mindset Even when you feel like you’re at the top of your game, there’s always more to learn. You could always think faster, dig deeper, and reach further. The
First Speech According to Smithsonian magazine, our ancestors’ first speech may have come 27 million years earlier than initially thought. Despite the language, words allow humanity to do everything from
A Picture In 1921, an advertising executive named Fred R. Barnard placed an ad in Printer’s Ink magazine to promote his agency with “One Look is Worth a Thousand Words.”
Ryan Kalsi, Associate Vice President of Marketing at TD Bank, on how fostering a culture of curiosity, empowering colleagues, and innovating responsibly leads to effective marketing leadership with Mary Jane
