As the President of Delvinia, Steve Mast, CM, has gained a wealth of experience on his journey. He touches on building a solid connection with the customer, investing time in
Keri Hasson, CM, Marketing Manager at The Osborne Group, discusses the importance of the CM designation in instilling confidence and pride. She emphasizes the need to adapt to innovations like
Shady Selim, CM and Associate Manager at the Heart and Stroke Foundation, emphasizes embracing new experiences, staying current, finding a niche, adapting to change, and how it took nearly a
Danielle Bazely, CM, Senior Account Executive at Postmedia Solutions, discusses the social media space, noting your accomplishments and how today’s knowledge will look different tomorrow. Danielle touches on why staying
Bruce Symbalisty, CM, Chief Solutions Strategist at Reality Engine, discusses how he knew he had more to learn, why marketing’s greatest challenge makes it unique, and why he suggests marketers
Kasandra Medlock, CM, Senior Product Marketing Manager at Globys emphasizes that marketing is a creative outlet but stresses the need to innovate and stay current on trends, laws, and technology.
Karim Kanji, CM, VP of Digital and Emerging Media at Active International Canada, recounts the pivotal role storytelling played in his attraction to marketing, the tools of the trade he
David Ferreira, CM, Manager, City Marketing and Planning at The City of Mississauga explains why he is fascinated with human behaviour, what attracted him to marketing, the valuable lessons he learned
Kevin Floether, CM, Manager, Marketing & Communications, Chartered Business Valuators Institute, shares his journey from a leadership role in coffee to the dynamic marketing realm. Kevin discusses staying current, growing
Suresh Parmachand, CM, Director Performance Marketing at UL Solutions, describes how his passion for marketing grew from implementing the voice of the customer at Six Sigma to working with iconic
