CM Benefits for Employers
- Well-rounded marketer ready to apply learning to business cases
- Fills any gaps/give a broad base of marketing knowledge
- Especially given that many marketers early in their career have one expertise (eg copywriting, digital ad campaigns, social media marketing, etc)
- Program has a business-application focus
- Marketing is not in a silo from other parts of the business – it integrates, impacts and is impacted by the whole
- Fills any gaps/give a broad base of marketing knowledge
- Applied course – CM program becomes applicable day 1
- Do not have to pay all at once
- The program is paid course-by-course, not as a lump sum investment
- Can spread the cost of the program out over at least 2 years
- Sponsorship can be shared (cost/responsibility)
- Employers can sponsor all (100%) or part of the cost of the program (ex 50-50)