How to Become a CM

Embark on a journey to professional distinction in the marketing field with the Chartered Marketer (CM) designation. This prestigious title is within your reach, whether you’re a recent marketing grad or a seasoned professional. Discover the path that aligns with your experience and aspirations.

You Must:

  • Have at least 1 year of verifiable marketing work experience.
  • Be a resident of Canada.

Pathways to CM

Full CM Program Path

Ideal for marketers with a minimum of 1 year of verifiable experience. This comprehensive path includes:

  • Tools for Success
  • Finance and Campaign Execution
  • Creative Elements of Marketing
  • Choose one – Brand, Media, or Insights
  • Summit – the final culminating course


Accelerated Education Path

For those with a marketing diploma/degree*, fast-track your CM journey:

  • Course Requirement: Only 1-2 courses plus Summit.


*Marketers without a specific marketing degree that completed marketing courses from a post-secondary institution can inquire about eligibility for this path by contacting


Accelerated Experience Path

Tailored for seasoned marketers with at least 8 years of diverse marketing experience and a demonstration of career progression.

  • Course Requirement:  Summit course only


Executive Advanced Standing Pathway

For those with 10 years of marketing experience at an executive level responsible for decision-making and people leadership. More details can be found here.

Your CM Journey Awaits

The Chartered Marketer designation isn’t just a credential; it’s a testament to your commitment to professional development. Embrace this opportunity to elevate your career and join the ranks of Canada’s elite marketers.

Ready to begin?


Start Your Application