• The online CPD log is where you will have to log your credits, to ensure that as a CM you will remain competent to practice your profession by participating in lifelong learning that helps you remain current in the rapidly changing profession of marketing.
• Participating in logging your CPD credits, deepens your professional competencies; and, exposes you to emerging issues in marketing, business and the broader social context.

See link for more detail: https://www.the-cma.org/Media/Default/Downloads/Library/2017/Continuing-Professional-Development-Requirement.pdf