In her CM Snapshot, Nawrin Sultana explains how the DMSC CM program ensures marketers stay current and at the forefront of a constantly evolving profession. Nawrin shares how data analytics has changed how she approaches her goals and how the program has equipped her with the skills and knowledge that are increasingly in demand. 

Layer of Credibility

I chose to pursue the Chartered Marketer designation to solidify my marketing expertise and stay ahead in a rapidly evolving profession. With over nine years of experience fostering go-to-market strategies at leading firms like Deloitte, TD, and BMO, I have witnessed the importance of continuous learning and professional development. The Chartered Marketer designation offers a structured pathway to deepen knowledge in traditional and digital marketing, ensuring marketers remain at the forefront of industry best practices. The CM also adds a layer of credibility and recognition, positioning marketers as trusted experts.

Top-Tier Knowledge

I applied for the Chartered Marketer scholarship with the DMSC program because it aligns with my digital marketing and strategic leadership career aspirations. The scholarship represents financial support and a commitment to advancing your skills, which is crucial as businesses increasingly shift to online platforms. The DMSC program offers specialized training in the latest digital marketing tools and techniques, essential for executing effective campaigns in today’s competitive environment. The scholarship allows marketers to access this top-tier knowledge without financial constraints and focus entirely on excelling in the program.

Maximizing the Learning Experience

My experience handling demanding coursework and balancing it with other responsibilities made the program’s requirements manageable. The discipline and time management skills I developed during my MBA studies have been invaluable, allowing me to navigate the program smoothly and focus on maximizing my learning experience without any hurdles.

Better Equipped

The program has significantly sharpened my focus on data analytics, transforming how I approach my goals. I have learned the critical role of data-driven decision-making in shaping effective marketing strategies. By leveraging data analytics, I now ensure that my goals are informed by concrete insights rather than assumptions, making them both ambitious and achievable. This data-centric approach has enhanced my ability to set precise objectives, anticipate potential challenges, and make informed decisions at every stage of the planning process. As a result, I am better equipped to drive successful outcomes in my professional endeavours.

Coaching and Practical Knowledge

One of the most valuable aspects of the program has been the career coaching I received. The guidance provided by the coaches significantly improved my job-searching tactics, helping me refine my approach to identifying and securing new opportunities. This personalized support has been instrumental in helping me better understand the market, tailor my applications, and present my strengths effectively. Additionally, the practical application of the theories and concepts learned in the program has allowed me to immediately implement new strategies in my current role. This combination of career coaching and practical knowledge has brought immense value to my professional development and career trajectory.

Reinforcing Commitment

The program has broadened my perspective on the marketing profession by emphasizing the importance of adaptability and continuous learning. I have come to understand that marketing is not just about creativity and communication, but also about staying current with technological advancements and evolving consumer behavior. The program has highlighted the dynamic nature of marketing, where professionals must be agile, data-savvy, and forward-thinking to remain relevant. This realization has deepened my respect for the profession and reinforced my commitment to lifelong learning.

Confidence and Contribution

 

The program has profoundly impacted my future career by equipping me with advanced digital marketing skills that are increasingly in demand. It has opened new avenues for career growth in digital strategy and marketing analytics. The Chartered Marketer designation and the knowledge and skills gained from the DMSC program position me as a strong candidate for senior marketing roles. It has also given me the confidence to pursue leadership positions where I can drive strategic initiatives and contribute to the growth and success of any organization.

 

Narwin received a scholarship that covered her Chartered Marketer designation through the DMSC program. This scholarship program is funded by the Government of Canada and Upskill Canada, powered by Palette Skills.