Annual Requirements

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Continuing Professional Development

CPD stands for Continuing Professional Development, and is the term used to describe the learning activities professionals participate in to develop and enhance their abilities.

Chartered Marketers must earn a total of 60 credits over a three-year cycle. Not earning fewer than 15 credits per year.

What qualifies as CPD credits?

  • Structured, relevant learning that includes a formal assessment (e.g. an exam)
  • Relevant learning with no formal assessment
  • Marketing leadership
  • Self-directed learning
  • Researching and writing
  • Community participation

CPD Credits Log

Downloadable spreadsheet that is used by CMs to track their CPD credits.

• Watch the instructional video on how to use the log.

Annual Dues

Annual Dues are required to be paid as soon as you become a Chartered Marketer.

  • CMA Corporate Members – $250 + taxes
  • Non-Members $450 + taxes

 

Please note that for the first year, your dues are pro-rated to the 1st of the month following the month you qualify for the designation.

FAQ

No, except in cases of CMs in their first year.

Yes, however, CMA will account for the first 60 credits earned.

Total of 60 credits over a three-year cycle.

Your completed log should be submitted at the end of each year prior to December 31, during the 3-year cycle.

CMA’s CPD requirement may result in suspension of your Chartered Marketer designation until the requirement is met.

Yes, CMA will audit a percentage of Chartered Marketers to ensure submitted logs are truthful and accurate.

  • The online CPD log is where you will have to log your credits, to ensure that as a CM you will remain competent to practice your profession by participating in lifelong learning that helps you remain current in the rapidly changing profession of marketing.
  • Participating in logging your CPD credits, deepens your professional competencies; and, exposes you to emerging issues in marketing, business and the broader social context.
See link for more detail: https://www.the-cma.org/Media/Default/Downloads/Library/2017/Continuing-Professional-Development-Requirement.pdf

You will be required to start obtaining CPD credits in the calendar year following the year in which you are awarded the designation. CMs will be permitted to bring forward any credits earned during the gap between achieving the designation and the next calendar year.

  • Structured, relevant learning that includes a formal assessment (e.g. an exam)
  • Relevant learning with no formal assessment
  • Marketing leadership
  • Self-directed learning
  • Researching and writing
  • Community participation
See link for more detail: https://www.the-cma.org/Media/Default/Downloads/Library/2017/Continuing-Professional-Development-Requirement.pdf

Chartered Marketers must earn a total of 60 credits over a three-year cycle. Not earning fewer than 15 credits per year.

For additional program information and any questions please contact CertificationManager@theCMA.ca