Advance to the next stage in your marketing career


Marketing used to lack the professional milestones needed to mark different stages of a career path. That was until the Chartered Marketer (CM) program was introduced by the Canadian Marketing Association.

Today, CM stands as Canada’s only industry-recognized professional designation. Just as important is the role the program plays in helping learners stay on top of trends and best practices in a fast-changing industry that demands quick adaptation to new platforms and strategies.

Why choose the CM Program?

The online courses are designed by Canada’s leading industry professionals with experience in both marketing and education.
 Bridges diverse course content with innovative online teaching methods. Learn crucial soft skills, increase confidence, and boost your agility.
Grow your professional network with like-minded, fellow learners looking to achieve their highest potential.

What Chartered Marketers in the making have to say:

I think this an excellent format for this program. The workload is reasonable considering other time commitments given the course is designed to be completed while working full time. The exercises and projects are great hands-on tools to utilize and validate the learnings from the course.

I have taken other online training and this format was by far the best I’ve experienced. I liked the variation in the way we were assessed. Overall, very well done!

I found this course challenging but easy to follow along with. The material progressively built on itself, which made it easier to understand. I feel much more confident thinking analytically and analyzing the ‘true’ value of my customers and potential customers. Thank you!

Beyond learning about marketing, I found this program also helped build my soft skills.

I found the content relevant and interesting. The instructors responded quickly with feedback and grades. Thank you for developing the CM course and to all the instructors and staff who have worked hard to make this happen.

Backed by industry leaders

I think the CM Program is one way for those folks who are trying to build those fast-paced careers to have a fast career not only within a company, but across an entire profession.

Fab Dolan
Head of Marketing

The Chartered Marketer designation is going to equip candidates to take the leadership role inside their businesses, in order to make marketing effective.

Jan Kestle


The Chartered Marketing designation will be a really powerful filer to use. For me, those resumes will probably go to the top of my pile, or will certainly be one of the filters that we’ll use to identify the best and brightest candidates. The person that’s taken the time to achieve the CM Designation is someone that we’ll know is passionate about marketing, is engaged in marketing, and will be someone we’ll want to talk to.

Peter Furnish
VP Marketing

I think the opportunity for those rising stars is to really capitalize on a designation, to actually prove, not just to themselves but to the organization as a whole, that they really are the top performers.


Steve Mast
President and CIO

My personal tenet as a leader is to make sure we do the basics brilliantly. And in many marketing careers and career paths, you don’t always encounter a full suite of training and experiences and so the CM Designation will expose people to those things and give them an opportunity to understand how to perform marketing at multiple levels across multiple facets of marketing.

Rob Assimakopoulos
Chief Marketing Officer

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