- Nov 19, 2018
- Emi Johnson
I believe that when a person truly understands marketing strategy and how to use marketing to help him or her achieve their business objectives, they are a stronger, more strategic leader. By creating better, more strategic marketers, the CMA is helping to create better, more strategic business leaders. And that is good for businesses, organizations and Canada. I am very excited to be a part of this exciting program, I think it will do great things for our industry.