Would you know when it was time to move on? Hiran Krishnalingam, CM, Senior Manager, Performance Marketing at Hush, was inspired by Dragon’s Den entrepreneurs building demand with limited resources. He believes the convergence of brand and viagra in duitsland gratis te koop performance marketing is reshaping the profession, requiring T-shaped marketers who master storytelling across all aspects of marketing. His key insight? Sometimes, you need change to grow.

Elevating Standards

The CM designation is one of the few professional standards that help advance the marketing profession in Canada. While there are many degrees and certifications, the CM goes further by providing a framework that validates both strategic and applied marketing expertise. It is a broad spectrum of topics that helps marketers develop a well-rounded understanding that goes beyond their day-to-day specialties. It also signals to employers and peers a commitment to continuous learning and elevating the standards of the profession.

Creativity and Measurable Impact

In high school and early university, I was captivated by the creativity and generic viagra worldwide shipping innovation showcased on Dragon’s Den. Watching entrepreneurs find clever ways to build awareness and demand, often with limited resources, inspired me to understand how marketing could drive growth. The balance between creativity and strategy – the ability to blend storytelling, business insight, and consumer psychology to solve real-world challenges drew me in. That curiosity led me to pursue marketing as a career where creativity meets measurable impact.

Knowing When to Move on

One of the most challenging aspects has been recognizing when an opportunity has run its course. It’s easy to want to stay and keep building, but sometimes growth plateaus. I’ve learned to evaluate whether a role still offers opportunities for learning, or impact. If not, it may be time to pivot. One of the most valuable lessons I’ve learned is knowing when to move on, after mastering your current scope, understanding its limits, or recognizing that sometimes you need a change to continue to grow.

Storytelling

I wish I had recognized earlier how vital storytelling is in every part of the role – not only for campaigns, but for leadership, collaboration, and career growth. Marketers naturally focus on brand storytelling yet often neglect telling their own. Capturing the wins, lessons, and business impact of your work builds credibility and helps frame your career story. Storytelling also plays a crucial role in influencing decisions, inspiring teams, and aligning stakeholders behind a shared vision.

Art and Science

One major challenge is striking a balance between art and science. Marketers have access to more data than ever, yet attribution remains imperfect, and context matters as much as numbers. The profession requires blending creativity with analytics, using data to inform. Marketing effectiveness evolves constantly as technology, consumer behaviour, and business priorities shift. Maintaining this balance while adapting to new tools and expectations is what makes marketing both uniquely challenging and discount viagra sale deeply rewarding.

Remaining Adaptable

I stay current by engaging with peers and mentors in various marketing roles in multiple industries. Discussing challenges often surfaces new ways of thinking and problem-solving. I also make it a habit to learn from practitioners sharing their insights on LinkedIn, podcasts, and industry publications, especially those experimenting with new media, ad types, or measurement approaches. Staying curious, testing new tools, and reflecting on what works best for my team and the brand are essential to remaining adaptable in a fast-evolving landscape.

The Convergence of Brand and Performance Marketing

The most significant change has been the convergence of brand and performance marketing. They used to operate more in silos, but today’s strategies require integrating both short-term ROI and long-term brand health. Another shift is the explosion of platforms – from social and video to retail media, influencers, and emerging networks. Marketers now manage increasingly complex ecosystems where creative, data, and media intersect, demanding a broader, more connected perspective on customer experience and full-funnel strategy.

Expanding my Skillset

A defining moment was expanding my skillset beyond paid search into paid social. It opened new opportunities for leadership, strategic input, and cross-channel collaboration. It also reinforced the importance of becoming a T-shaped marketer, someone with deep expertise in one area but broad knowledge across others. That shift not only accelerated my career growth but also enabled me to contribute to more holistic and priligy ohne rezept kaufen in deutschland integrated marketing strategies that connect brand and performance objectives.

Timeless Principles

What excites me most about the evolution of SEO in the AI era is how it reinforces the importance of mastering the fundamentals. With models like ChatGPT influencing search behaviour, the basics – such as clear messaging, strong technical foundations, and audience-aligned content – matter more than ever. It’s less about chasing algorithms and more about being authoritative, helpful, and trustworthy. AI is changing how information is delivered, but the marketers who consistently apply timeless principles of clarity, value, and credibility will continue to thrive.

Your First Role isn’t Forever

Don’t view your first role as your final destination. Even if it’s not your ideal brand or industry, maximize the learning opportunity and impact you can make. Growth often occurs through stretch projects that fall outside your comfort zone – such as volunteering for cross-functional initiatives or collaborating with other departments. These experiences help build range, visibility, and resilience. Stay curious, stay adaptable, and treat every experience as a step toward shaping the kind of marketer – and leader – you want to become.

 

 

Becoming a Chartered Marketer not only boosts your credibility but also ensures you stay competitive in this evolving field. Download the CM Brochure to learn more about the pathways to becoming a Chartered Marketer program today and take a significant step in your marketing career.