What can marketing across 12 countries teach you? Mohamed Eita, CM, award-winning Co-Founder of Positive Nutrition AG, discovered that trust drives success in the Middle East while speed delivers results in North America. Read how the mechanical engineer turned entrepreneur applies these insights to build global brands.

Leading the Way

The Chartered Marketer designation is critical because it establishes a recognized standard of excellence for Canadian marketers, encompassing knowledge, ethics, and continual learning. It creates a standard of trust and levitra sur ordonnance italie credibility. Having worked across 12 countries, I’ve seen how perceptions of marketing vary widely—from being seen as “advertising” to being a strategic growth driver. As marketing evolves—from AI tools to data privacy—the CM program signals that professionals are not just keeping up but leading the way.

This trust matters for stakeholders who want to see credibility. CM holders demonstrate that marketers are not only creative but also disciplined in analytics and leadership. In a globalized market, credibility is essential to ensure marketing has a seat at the decision-making table.

Drive Decision-Making

Although I studied to be a mechanical engineer, early in my career, the creative energy of brands that consistently found ways to turn small ideas into national moments and become cultural icons inspired me and drew me to marketing. For me it sits at the intersection of human behaviour and business growth. I became fascinated with how data and storytelling could work together to shift perception and drive decision-making. The idea that a campaign could not only grow revenue but also shape culture inspired me. I love that marketing allows me to channel both analytical curiosity and vardenafil free trial pack creative energy into my work.

Cultural Context

I wish I had understood the importance of cultural context earlier. Campaigns that succeed in one country can fail in another if you don’t deeply understand local values and customer motivations. I experienced many cultures, and I’ve seen how subtle shifts—colours, symbols, even humour—can change everything. I used to focus more on strategy and data. Now I understand that pairing those with cultural intelligence creates real impact. It’s not enough to be globally consistent—you must also be locally relevant.

Multiple Hats

Marketing is unique in its constant balancing act: it must prove ROI in the short term while building brand equity for the long term. Unlike many professions, we are judged both on measurable performance and intangible brand perception, which requires us to wear multiple hats—strategist, analyst, storyteller, and cultural interpreter. Another challenge is that marketing is both universal and hyper-local.

A brand promise must feel consistent globally yet also resonate with customers in their cultural and personal realities. For example, while working on campaigns in the Middle East, customer expectations around trust and community were very different than those in North America, where innovation and speed dominated.

Structured Learning and buy au priligy Lived Experience

I stay current in marketing through structured learning and lived experience! I stay up-to-date with research, thought leadership, and certifications. I also have the unique advantage of working across continents, which exposes me to how trends play out differently across markets. For instance, I witnessed mobile-first marketing take off in Asia long before it became the norm in North America. I am also fortunate, being an adjunct professor of marketing keeps me closely connected to emerging ideas, research, and the next generation of talent who often bring fresh perspectives on consumer behaviour and technology.

Driven by Data

When I started, marketing relied heavily on traditional channels—TV, print, and events—and success was measured by visibility and brand equity measures. I remember debating numbers like OTS and Frequency with the media agency for hours. We used intuition a lot. Today, marketing is driven by data and deeply integrated with business strategy. Decision-making is a lot faster. Feedback and results are available nearly in real time. Personalization, which once meant adding a first name to an email, now involves AI predicting customer behaviour.

Pivoting

The 2008 financial crisis impacted the global economy, consumer behaviours, trust in the system, and marketing budgets. Leading a team of marketers through this period was very challenging. During the pandemic, pivoting to virtual versus in-person experiences, the explosion of e-commerce and digital content creation meant we needed to be agile, nimble and fast. One top-of-mind milestone is leaving my corporate job to build my brand and my company. Winning the first marketing award for this brand made it all worth it.

Human Touch

I’m most excited about leveraging AI for hyper-personalization while maintaining ethical and transparent practices. The sort of AI-powered personalization—but with a human touch, because what customers value most is feeling understood, not targeted. I am also excited to see more Agentic AI tools that can automate routine work, freeing marketers to focus on creative thinking and customer relationships.

Never Stop Learning

Stay curious and never stop learning. Marketing changes too quickly for static skillsets, so invest in building adaptability as much as expertise. Build genuine relationships, listen to your audience, and always measure your outcomes. Don’t be afraid of data—it’s the language of business—but don’t lose sight of the human stories behind it. Seek mentors early, and equally, mentor others along the way. Above all, don’t be afraid to experiment; the best growth comes from trying new things, making mistakes, and adapting quickly.

 

 

 

Becoming a Chartered Marketer not only boosts your credibility but also ensures you stay competitive in this evolving field. Download the CM Brochure to learn more about the pathways to becoming a Chartered Marketer program today and take a significant step in your marketing career.