What happens when passion meets professional credentials? Connor Conroy, CM, Senior Marketing Consultant at Bell Canada, transformed her love of storytelling from music videos into marketing success. Her CM journey gave her the order viagra georgia confidence and how do i order viagra credentials to land that coveted role that was just out of reach. Connor says in marketing learning is essential and today’s marketers need both creative vision and business acumen to prove their worth.

Demonstrating Commitment

The CM program was pivotal in my professional development. It provided comprehensive overview of modern marketing, blending theory with hands-on assignments and peer discussions. The program helped me better understand the evolving Canadian marketing landscape and, more importantly, how to adapt to its constant changes. The CM program also gave me credibility. When I asked for a promotion earlier this year, my pursuit of the CM designation strengthened my case. It demonstrated my commitment to the profession and my readiness to assume more responsibility. For that reason alone, the investment was well worth it.

Crafting Messages and Connecting

From a young age, I’ve always loved storytelling. Marketing allows me to tell the story of a brand, product, or service in creative and impactful ways. I remember being captivated by music videos that visually translated lyrics into compelling narratives. That same desire to craft messages and acheter viagra en ligne sans ordonnance favorable connect with audiences carried over into my love for reading, writing, and creativity—all of which led me naturally to marketing.

Boosting Confidence

One of the lessons I’ve learned is that you often know more than you think you do. When I entered the CM program, I didn’t yet hold a formal marketing title. I was hoping to build credibility and eventually land a marketing role. Even without traditional experience, I immersed myself in the coursework and discussions. Although I was worried, I might fall behind, I exceeded my expectations, which validated my decision to pursue a career in marketing.

I also overcame my fear of the financial and technical side of marketing. As someone who wasn’t strong in math, the financial modules helped demystify budgeting and KPIs, boosting my confidence in an area I had always found intimidating.

Communicating Value

One of the ongoing challenges in this profession is demonstrating the tangible value of marketing. It’s not always easy to directly link marketing campaigns to revenue or KPIs, especially in a landscape where consumers require multiple touchpoints before converting. We know the power of a strong brand presence, but proving that to sales teams or executives isn’t always straightforward. Even in 2025, marketing can still feel undervalued. Many organizations now recognize the need for strategic marketing, but not all see it as essential. Our challenge is not only to deliver results, but also to communicate the value of our work consistently.

Learning is Essential

Marketing never stands still, so neither can we. Lifelong learning is essential in this field. Even after earning my CM designation, I continue to attend webinars, workshops, and professional development courses to stay current and enhance my skills. One of the greatest benefits of being a CM member is access to ongoing education and resources that keep you ahead of industry shifts.

Digital Presence

Even in the short time since I began my career, the marketing world has undergone drastic changes. The rise of digital channels has transformed the way we engage with audiences. A digital presence is no longer optional. Audiences today, particularly younger ones, value authenticity and viagra generique pas cher relatability. There’s a growing trend toward a more “unserious” tone in marketing, where brands aren’t afraid to be human and inject humour or vulnerability into their messaging. It’s a fascinating shift, and one I enjoy leaning into.

Shifting Mindset

One of the most challenging aspects of my career is navigating vastly different audiences. I began my career in the charitable sector, where I employed traditional marketing methods to connect with the public. Transitioning into a corporate, B2B marketing role at Bell required me to shift my mindset and strategies completely. Flexibility and adaptability are essential in marketing. You must meet your audience where they are, not where you think they should be.

Skills, Knowledge, Dedication

Getting hired at Bell was a defining moment for me. I didn’t have a marketing title in any of my previous roles, so earning this position validated all the work I had put into the CM program. It showed me that skills, knowledge, and dedication matter just as much, if not more, than titles.

Empowering Marketers

I’m especially excited about the role artificial intelligence will play in the future of marketing. It can feel intimidating, but I see it as a powerful tool that will empower marketers to be more efficient, creative, and strategic. The key is to embrace it as a collaborator, not a competitor.

Game Changer

Just leap! I completed the CM program while working full time, navigating career changes, and managing a busy personal life. It took me about three years to finish, but it was one of the most rewarding decisions I’ve made for my career. If you’re passionate about marketing and want to elevate your career, the CM designation can be a game changer.

 

 

 

 

Becoming a Chartered Marketer not only boosts your credibility but also ensures you stay competitive in this evolving field. Download the CM Brochure to learn more about the pathways to becoming a Chartered Marketer program today and take a significant step in your marketing career.