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Why Chartered Marketer (CM) is Different

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  • About the CM Program

The Canadian Marketing Association (CMA) has built a reputation for offering programs to elevate the knowledge and skills of marketing professionals across the country.

To equip marketers with both a path to advancement and the tools they need to navigate the shifting marketing landscape, the CMA developed the Chartered Marketer (CM) – the only marketing designation in Canada. The CM is a powerful signal to employers and the broader business community that marketing is indeed an area of expertise. It’s also an impactful way to help further build credibility for the marketing profession.

Designed in collaboration with leading industry experts and educators, the full online CM program covers a broad range of topics including research and insights, financial management, campaign development, marketing technologies, and more. The curriculum is comprehensive and immersive, offering participants unparalleled opportunities to engage with each other and the content while learning from an experienced team of instructors.

Recognizing the diverse backgrounds and expertise levels of marketing professionals, the CMA offers accelerated pathways, making the journey to achieve your CM designation more streamlined than ever.

By embracing the CM designation, you’re not only acquiring the skillset that top employers demand but also positioning yourself as a well-rounded marketer and strategic business thinker prepared for whatever the marketing world throws your way.