There are various paths to earn your Chartered Marketer (CM). You can view requirements for each path here.  

Graduates holding a marketing-related diploma and/or degree are eligible to apply for the Accelerated Education Path. Please submit a copy of your unofficial transcript and resume along with your CM application. If approved, you would need to complete 2-3 CM courses and a complimentary micro course called Compliance for Marketers to earn your CM designation. If you have taken several marketing courses, please follow the instructions the same instructions. 

You are required to have at least 1 year of verifiable work experience in a marketing-related role to register for any of the CM courses. If you have 8+ years of marketing experience, you may qualify for the Accelerated Experience Path. If approved, you will be required to complete the Summit course and a complimentary micro course called Compliance for Marketers to earn your CM designation. 

If you have 8+ years of marketing experience, you may qualify for the Accelerated Experience Path. If approved, you will be required to complete the Summit course and a complimentary micro course called Compliance for Marketers to earn your CM designation. If you have 10+ years of experience at an executive level in the marketing field, you might be better suited for our Executive Advanced Standing path.  

We do not currently have an equivalency set up between CIM in the UK and the CMA for Chartered Marketer. However, marketing employers in Canada may recognize your UK qualification.

For the full CM program, you will need to complete the following courses:

• Mandatory courses (complete all three)
  • Tools for Success
  • Finance and Campaign Execution
  • Creative Elements of Marketing
• One elective course (complete one)
  • Brand
  • Media
  • Insights
• Final CM course
  • Summit (upon completion of Summit, learners will need to complete a complimentary micro course called Compliance for Marketers)

For the Accelerated Education Path, you will need to complete any 1-2 CM course of your choice, the Summit course, and Compliance for Marketers.

For the Accelerated Experience Path, you will need to complete the Summit course and Compliance for Marketers.

For the Executive Advanced Standing path, you will only need to complete Compliance for Marketers.

Our Chartered Marketer courses are now available in an on-demand format, allowing you to start at any time and complete within 6 months. Designed with flexibility in mind, the courses feature a blend of text and video-based content, ensuring an engaging and comprehensive learning experience. Each module concludes with quizzes to reinforce your knowledge, while a summarizing exam wraps up each course. The final course, Summit, culminates in a final presentation, allowing you to showcase your mastery of the program.

To enroll in any Chartered Marketer (CM) courses, you must first submit a CM application. Once approved, you can take any CM course except for the Summit course, which requires completion of prerequisite courses. The prerequisites vary depending on the pathway you were approved for: Full CM program, Accelerated Education path, or Accelerated Experience path. 

The cost of the CM program and each course can be found on our pricing page.

After your CM application is approved, you can register for courses through the Chartered Marketer Program status page in your MyCMA account.

You have a total of five years to complete all required courses, but completion time varies based on the pathway you’ve been approved for and your own schedule. Each course takes approximately 40 hours to complete, with the Summit course requiring 70 hours. Courses can be taken concurrently.

Please contact charteredmarketer@thecma.ca