CURRICULUM & REQUIREMENTS
To apply for the Summit course, participants must complete Tools for Success (Formerly Core 1), Finance and Campaign Execution (Formerly Core 2), Creative Elements of Marketing (Formerly Core 3) and one of the following electives: Media, Brand, or Insights. Courses can be completed in any order and more than one course can be in progress at one time.
TOOLS FOR SUCCESS
Set yourself up to think strategically like a marketer
Curriculum Highlights
- Uncover the essential processes, tools and frameworks required to be fully prepared to manage the marketing function of an organization.
- Master the marketing plan and become confident at setting objectives to meet business goals.
- Understand how to analyze target markets using appropriate methods and tools to identify audience segments and determine key consumer behaviours and insights to develop meaningful customer relationships.
- Explore the elements of a winning brand strategy and examine various marketing tools you can rely on to develop and support a strong brand essence that drives brand identity.
- Learn how emerging technological innovations and societal shifts impact the marketing industry in Canada.
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
APPLIED MARKETING CORE 1
Set yourself up to think strategically like a marketer
Curriculum Highlights
- Uncover the essential processes, tools and frameworks required to be fully prepared to manage the marketing function of an organization
- Master the marketing plan and become confident at setting objectives to meet business goals
- Understand how to analyze target markets using appropriate methods and tools to identify audience segments, and determine key consumer behaviours and insights to make meaningful customer relationships
- Explore the elements of a winning brand strategy and examine various marketing tools you can rely on to develop and support a strong brand essence that drives brand identity
- Learn how emerging technological innovations and societal shifts impact the marketing industry in Canada
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
FINANCE AND CAMPAIGN EXECUTION
Sharpen your business accumen and earn your seat at the C-Suite table
Curriculum Highlights
- Examine financial statements and understand how products, services and brands can maximize marketing’s contribution to the bottom line.
- Analyze performance against strategic objectives, KPIs and other performance measurement tools.
- Drive business revenues through the development of effective acquisition, retention, upsell and launch strategies.
- Learn the art of designing, briefing, and deploying effective marketing campaign executions.
- Understand which strategies to implement to successfully lead collaborative cross-departmental teams and agency partners.
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
CREATIVE ELEMENTS OF MARKETING
Unleash your creative potential and learn how to maintain strong client and/or agency relationships.
Curriculum Highlights
- Uncover the power of the creative process and how to balance creative and analytical thinking.
- Understand how to promote a customer first mindset when constructing and executing a marketing campaign and media plan.
- Learn about creativity, how to apply it, test it, and place it in the right channels at the right time to get our audience’s attention and buy in.
- Test your creative skills and confidently measure the success of your campaigns.
- Experience the whole creative process from end to end.
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
APPLIED MARKETING CORE 3
Unleash your creative potential and learn how to maintain strong client/agency relationships
Curriculum Highlights
- Uncover the power of the creative process arc and how to balance creative and analytical thinking
- Understand how to promote a customer first mindset when constructing and executing a marketing campaign and media plan
- Learn about creativity, how to apply it, test it, and place it in the right channels at the right time to get our audience’s attention and buy in
- Test your creative skills and confidently know how to measure the success of your campaigns
- Experience the whole creative process from end to end
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
MARKETING DISCIPLINE
These specialized CM courses offer comprehensive, deep dives into a specific topic informed by a team of experienced and practicing marketers.
Take your brand management expertise to the next level.
Curriculum Highlights
- Interpret how changing market and consumer conditions impact brands and identify strategies to adapt brands for success.
- Examine the strategy, process and methods of brand development that drive profitability and brand equity.
- Review best practice brand strategies and approaches for organizational structures, governance and brand value metrics.
- Assess and summarize the critical elements that impact brand equity, customer brand affinity and business profitability throughout a brand’s life cycle.
Plan your media like a pro
Curriculum Highlights
- Gain a stronger understanding of the content differences in media channels and how to leverage them to demonstrate media language competency.
- Confidently examine media planning and buying frameworks to understand when an agile approach is needed.
- Review how changes in consumer behaviour, facilitated by shifts in technology, could enhance and create new media channels to engage with consumers.
- Evaluate effectiveness of media planning and buying by learning the role and benefits of post analysis reporting
- Relate media results back to marketing to demonstrate the value of the post analysis to KPI measurement.
Unleash the power of data and discover insights to elevate your business objectives.
CURRICULUM HIGHLIGHTS
- Discover how to use an analytical framework and the tools that will guide you through the process of solving a business problem with insights derived from data.
- Develop a solid grasp on the fundamentals of data, business analytics and market research.
- Understand process and methodology, answer questions, analyze and refine business objectives and identify key insights.
- Learn how to distinguish between different types of research and analytics through opportunities to work with data, including conducting basic analysis and chart building.
SUMMIT COURSE
Master your marketing skills and showcase your new CM credentials.
Curriculum Highlights
- Summit is the final course of the CM program that ties in all the learning from the previous courses.
- Immerse yourself in a timely and relevant case study that will test your new skills and build your confidence in offering strong marketing recommendations.
- This course covers multiple modules of experiential workshops focusing on communication and building power skills necessary to grow your expertise.
- The format of this final course is very interactive and explored through both group and individual assignments, including live presentations. A unique dimension within the program is the feedback provided, particularly as you work through Summit.
SUMMIT COURSE
Master your marketing skills and showcase your new CM credentials
Curriculum Highlights
- The Summit is the final course of the CM program that ties in all the learning from the previous courses.
- CM Advisors join Summit Course Instructors to provide another dimension to the learning experience and they provide feedback to prepare you to become a Chartered Marketer.
- Immerse yourself in a timely and relevant case study that will test your new skills and build your confidence in offering strong marketing recommendations.
- The format of this course is very interactive and explored through both group and individual assignments, including live presentations.
- The course covers multiple modules of experiential workshops focusing on communication and building power skills necessary to grow your expertise.
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
REQUIREMENTS
TERMS
After completing all required courses in the Chartered Marketer Program, there are a few additional requirements you will need to satisfy prior to receiving the designation.
STEPS
- Complete and pass the Compliance for Marketers course with a grade of at least 75%.
- Provide confirmation of 1 year of work experience in a full-time role primarily focused on marketing, of which at least 1 year was acquired in Canada.
- Certify your agreement to comply with the Code of Conduct for Professional Marketers.
RECEIVE YOUR CHARTERED MARKETER DESIGNATION
Once you’ve earned your CM designation, you will also be expected to comply with the annual requirements to keep your designation in good standing.
