Specialization Electives courses will be comprehensive, deep-dive into a specific topic. The content of these courses will be informed by a team of experienced, practicing marketers.
Please note: not all elective courses will be available each semester. Please check the Program Dates tab for availability
Initial Electives will align with all CMA Councils: Martech, B2B, Customer Experience, Not for Profit, Media (understand the role of paid media within marketing to become a more well-rounded marketer), Insights, Brand (take a deep dive into the balance of theory and real-life applications involved in developing and evolving a brand)