CHARTERED MARKETER CURRICULUM OVERVIEW
PREP COURSE & ENTRANCE EXAM
Presentation
The Chartered Marketer Prep course is the mandatory first step to participation in CMA’s two-year Chartered Marketer program. The Prep course is a self-directed, move-at-your-own-pace course adapted from McGraw-Hill’s 2018, “Marketing” textbook.
The course uses an electronic version of the textbook, with videos, interactive exercises, current case studies and examples to give learners a comprehensive overview of marketing today. This will place learners on equal footing as they move into the interactive, collaborative CM program.
Terms
| Online | – Successful applicants to the CM Program can begin the self-paced online Prep Course at any time, and will have 8 weeks to complete the course – There are 6 modules each with a quiz and the course finishes with a final, online multiple-choice exam – Learners with a few years of experience may be able to complete the Prep Course in as little as two weekends or over the course of a couple weeks |
Calendar dates
If you want to enter Applied Marketer Core 1 in a particular semester, please note the dates you will need to complete the Prep Course by:
| Fall 2020 Core 1 | Complete Prep Course by Sept 7 |
| Winter 2021 Core 1 | Complete Prep Course by January 3 |
| Spring 2021 Core 1 | Complete Prep Course by April 25 |
| Fall 2021 Core 1 | Complete Prep Course by Sept 5 |
*Note – you may only enrol in Applied Marketing Core 1 upon successful completion of the Prep Course if your transcripts are also received
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $595 | $795 |
*Prices exclusive of taxes
APPLIED MARKETING CORE 1
Presentation
- Understanding the Customer (Insights, Data Science, Research)
- Strategic Thinking for Marketers (Opportunity Sizing, Value Proposition Development, Market Planning)
- Brand Strategy (Perception, Values, Voice & Positioning)
Calendar Dates
| Fall 2020 | (Week 1- 12) September 14 – December 6 |
| Winter 2021 | (Week 1- 12) January 11 – April 4 |
| Spring 2021 | (Week 1 -12) May 3 – July 25 |
| Fall 2021 | (Week 1 -12) September 13 – December 5 |
*Course availability and dates are subject to change
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
APPLIED MARKETING CORE 1
Presentation
- Understanding the Customer (Insights, Data Science, Research)
- Strategic Thinking for Marketers (Opportunity Sizing, Value Proposition Development, Market Planning)
- Brand Strategy (Perception, Values, Voice & Positioning)
Calendar Dates
| Fall 2020 | (Week 1- 12) September 14 – December 6 |
| Winter 2021 | (Week 1- 12) January 11 – April 4 |
| Spring 2021 | (Week 1 -12) May 3 – July 25 |
| Fall 2021 | (Week 1 -12) September 13 – December 5 |
*Course availability and dates are subject to change
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
APPLIED MARKETING CORE 2
Presentation
- Financial Management for Marketers (P&L, Margin Management, Pricing)
- Measurement & Analytics (KPIs, Metrics in Digital & Traditional)
- Effective Campaign Development
Calendar Dates
| Fall 2020 | (Week 1- 12) September 14 – December 6 |
| Winter 2021 | (Week 1- 12) January 11 – April 4 |
| Fall 2021 | (Week 1 -12) September 13 – December 5 |
*Course availability and dates are subject to change
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
APPLIED MARKETING CORE 3
Presentation
- Communications Planning (Messaging Hierarchies, User Experience, Formats)
- Building Integrated Campaigns (Media & Content, Channel Selection, Optimization, Automation)
- Marketing Technologies & Emerging Trends
Calendar Dates
| Fall 2020 | (Week 1- 12) September 14 – December 6 |
| Winter 2021 | (Week 1- 12) January 11 – April 4 |
| Fall 2021 | (Week 1 -12) September 13 – December 5 |
*Course availability and dates are subject to change
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
APPLIED MARKETING CORE 3
Presentation
- Communications Planning (Messaging Hierarchies, User Experience, Formats)
- Building Integrated Campaigns (Media & Content, Channel Selection, Optimization, Automation)
- Marketing Technologies & Emerging Trends
Calendar Dates
| Fall 2020 | (Week 1- 12) September 14 – December 6 |
| Winter 2021 | (Week 1- 12) January 11 – April 4 |
| Fall 2021 | (Week 1 -12) September 13 – December 5 |
*Course availability and dates are subject to change
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
SPECIALIZATION ELECTIVE
Presentation
Specialization Electives courses will be comprehensive, deep-dive into a specific topic. The content of these courses will be informed by a team of experienced, practicing marketers.
Please note: not all elective courses will be available each semester. Please check the Program Dates tab for availability
Initial Electives will align with all CMA Councils: Martech, B2B, Customer Experience, Not for Profit, Media (understand the role of paid media within marketing to become a more well-rounded marketer), Insights, Brand (take a deep dive into the balance of theory and real-life applications involved in developing and evolving a brand)
Calendar dates
| Fall 2020 | (Week 1-12) September 14 – December 6
Brand Elective & Media Elective |
| Winter 2021 | (Week 1-12) January 11 – April 4
Media Elective |
| Spring 2021 | (Week 1-12) May 3 – July 25
Brand Elective |
| Fall 2021 | (Week 1-12) September 15 – December 5
Brand Elective |
*Course availability and dates are subject to change
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
SUMMIT COURSE
Presentation
The Summit Course is in the build-phase. More information will be updated on the website as it becomes available.
• This course will bring together the learning from throughout the program
Calendar dates
| (Week 1-6) | November 2 – December 13 |
Holiday Break
| (Week 7-12) | January 11 – February 21 |
*Course availability and dates are subject to change
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
SUMMIT COURSE
Presentation
The Summit Course is in the build-phase. More information will be updated on the website as it becomes available.
• This course will bring together the learning from throughout the program
Calendar dates
| (Week 1-6) | November 2 – December 13 |
Holiday Break
| (Week 7-12) | January 11 – February 21 |
*Course availability and dates are subject to change
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
RECEIVE YOUR CHARTERED MARKETER DESIGNATION
