Curriculum - Chartered Marketer Program

CURRICULUM & REQUIREMENTS

PREP COURSE

Curriculum Highlights

The Chartered Marketer Prep course is the mandatory first step to participation in CMA’s two-year Chartered Marketer program. The Prep course is a self-directed, move-at-your-own-pace course adapted from McGraw-Hill’s 2018, “Marketing” textbook. The course uses an electronic version of the textbook, with videos, interactive exercises, current case studies and examples to give learners a comprehensive overview of marketing today. This will place learners on equal footing as they move into the interactive, collaborative CM program.

Terms

Online – Successful applicants to the CM Program can begin the self-paced online Prep Course at any time, and will have 8 weeks to complete the course
– There are 6 modules each with a quiz and the course finishes with a final, online multiple-choice exam
– Learners with a few years of experience may be able to complete the Prep Course in as little as two weekends or over the course of a couple weeks

Calendar dates

If you want to enter Applied Marketer Core 1 in a particular semester, please note the dates you will need to complete the Prep Course by:

 

Fall 2020 Core 1 Complete Prep Course by Sept 7
Winter 2021 Core 1 Complete Prep Course by January 3
Spring 2021 Core 1 Complete Prep Course by April 25
Fall 2021 Core 1 Complete Prep Course by Sept 5

*Note – you may only enrol in Applied Marketing Core 1 upon successful completion of the Prep Course if your transcripts are also received

Pricing

Member Pricing Non-Member Pricing
$595 $795

*Prices exclusive of taxes

APPLIED MARKETING CORE 1

Curriculum Highlights

  • Understanding the Customer (Insights, Data Science, Research)
  • Strategic Thinking for Marketers (Opportunity Sizing, Value Proposition Development, Market Planning)
  • Brand Strategy (Perception, Values, Voice & Positioning)

Pricing

Member Pricing Non-Member Pricing
$1,395 $1,695

*Prices exclusive of taxes

APPLIED MARKETING CORE 1

Curriculum Highlights

  • Understanding the Customer (Insights, Data Science, Research)
  • Strategic Thinking for Marketers (Opportunity Sizing, Value Proposition Development, Market Planning)
  • Brand Strategy (Perception, Values, Voice & Positioning)

Pricing

Member Pricing Non-Member Pricing
$1,395 $1,695

*Prices exclusive of taxes

APPLIED MARKETING CORE 2

Curriculum Highlights

  • Financial Management for Marketers (P&L, Margin Management, Pricing)
  • Measurement & Analytics (KPIs, Metrics in Digital & Traditional)
  • Effective Campaign Development

Pricing

Member Pricing Non-Member Pricing
$1,395 $1,695

*Prices exclusive of taxes

APPLIED MARKETING CORE 3

Curriculum Highlights

  • Communications Planning (Messaging Hierarchies, User Experience, Formats)
  • Building Integrated Campaigns (Media & Content, Channel Selection, Optimization, Automation)
  • Marketing Technologies & Emerging Trends

Pricing

Member Pricing Non-Member Pricing
$1,395 $1,695

*Prices exclusive of taxes

APPLIED MARKETING CORE 3

Curriculum Highlights

  • Communications Planning (Messaging Hierarchies, User Experience, Formats)
  • Building Integrated Campaigns (Media & Content, Channel Selection, Optimization, Automation)
  • Marketing Technologies & Emerging Trends

Pricing

Member Pricing Non-Member Pricing
$1,395 $1,695

*Prices exclusive of taxes

SPECIALIZATION ELECTIVE

Curriculum Highlights

Specialization Electives courses will be comprehensive, deep-dive into a specific topic. The content of these courses will be informed by a team of experienced, practicing marketers.

Please note: not all elective courses will be available each semester. Please check the Program Dates tab for availability

Initial Electives will align with all CMA Councils: Martech, B2B, Customer Experience, Not for Profit, Media (understand the role of paid media within marketing to become a more well-rounded marketer), Insights, Brand (take a deep dive into the balance of theory and real-life applications involved in developing and evolving a brand)

Pricing

Member Pricing Non-Member Pricing
$1,395 $1,695

*Prices exclusive of taxes

SUMMIT COURSE

Curriculum Highlights

The Chartered Marketer Summit Course is the culmination of the applied marketing curriculum, with a focus on a customized experience for every learner. CM Advisors join the Summit Course Instructors to provide another dimension to the learning. The course includes an immersive case study that includes group and individual assignments, including live presentations. In addition, the course includes multiple modules of experiential workshops focusing on communication and marketing leadership skill building.

Pricing

Member Pricing Non-Member Pricing
$1,395 $1,695

*Prices exclusive of taxes

SUMMIT COURSE

Curriculum Highlights

The Chartered Marketer Summit Course is the culmination of the applied marketing curriculum, with a focus on a customized experience for every learner. CM Advisors join the Summit Course Instructors to provide another dimension to the learning. The course includes an immersive case study that includes group and individual assignments, including live presentations. In addition, the course includes multiple modules of experiential workshops focusing on communication and marketing leadership skill building.

Pricing

Member Pricing Non-Member Pricing
$1,395 $1,695

*Prices exclusive of taxes

REQUIREMENTS

TERMS

After completing all required courses in the Chartered Marketer Program, there are a few additional requirements you will need to satisfy prior to receiving the designation.

STEPS

  1. Complete and pass the Ethics for Marketers course with a grade of at least 75%
  2. Provide confirmation of 3 years work experience in a full-time role primarily focused on marketing, of which at least 1 year was acquired in Canada.
  3. Maintain compliance with the Code of Conduct for Professional Marketers

RECEIVE YOUR CHARTERED MARKETER DESIGNATION

Once you’ve earned your CM designation, you will also be expected to comply with the annual requirements to keep your designation in good standing.

GET THE CHARTERED MARKETER LEARNER JOURNEY INFOGRAPHIC

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