CHARTERED MARKETER CURRICULUM OVERVIEW
| Winter 2021 (Jan 11 – April 4) | Spring 2021 (May 3 – July 25) | Fall 2021 (Sept 13 – Dec 5) |
|---|---|---|
| Core 1 | Core 1 | Core 1 |
| Core 2 | Core 2 | Core 2 |
| Core 3 | Elective (Brand) | Core 3 |
| Elective (Media) | Summit | Elective (Brand) |
| Summit | ||
| Prep course dates are outlined below (see calendar dates) | ||
*Course availability will be dependent on enrollment levels
PREP COURSE
Curriculum Highlights
The Chartered Marketer Prep course is the mandatory first step to participation in CMA’s two-year Chartered Marketer program. The Prep course is a self-directed, move-at-your-own-pace course adapted from McGraw-Hill’s 2018, “Marketing” textbook. The course uses an electronic version of the textbook, with videos, interactive exercises, current case studies and examples to give learners a comprehensive overview of marketing today. This will place learners on equal footing as they move into the interactive, collaborative CM program.
Terms
| Online | – Successful applicants to the CM Program can begin the self-paced online Prep Course at any time, and will have 8 weeks to complete the course – There are 6 modules each with a quiz and the course finishes with a final, online multiple-choice exam – Learners with a few years of experience may be able to complete the Prep Course in as little as two weekends or over the course of a couple weeks |
Calendar dates
If you want to enter Applied Marketer Core 1 in a particular semester, please note the dates you will need to complete the Prep Course by:
| Fall 2020 Core 1 | Complete Prep Course by Sept 7 |
| Winter 2021 Core 1 | Complete Prep Course by January 3 |
| Spring 2021 Core 1 | Complete Prep Course by April 25 |
| Fall 2021 Core 1 | Complete Prep Course by Sept 5 |
*Note – you may only enrol in Applied Marketing Core 1 upon successful completion of the Prep Course if your transcripts are also received
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $595 | $795 |
*Prices exclusive of taxes
APPLIED MARKETING CORE 1
Curriculum Highlights
- Understanding the Customer (Insights, Data Science, Research)
- Strategic Thinking for Marketers (Opportunity Sizing, Value Proposition Development, Market Planning)
- Brand Strategy (Perception, Values, Voice & Positioning)
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
APPLIED MARKETING CORE 1
Curriculum Highlights
- Understanding the Customer (Insights, Data Science, Research)
- Strategic Thinking for Marketers (Opportunity Sizing, Value Proposition Development, Market Planning)
- Brand Strategy (Perception, Values, Voice & Positioning)
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
APPLIED MARKETING CORE 2
Curriculum Highlights
- Financial Management for Marketers (P&L, Margin Management, Pricing)
- Measurement & Analytics (KPIs, Metrics in Digital & Traditional)
- Effective Campaign Development
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
APPLIED MARKETING CORE 3
Curriculum Highlights
- Communications Planning (Messaging Hierarchies, User Experience, Formats)
- Building Integrated Campaigns (Media & Content, Channel Selection, Optimization, Automation)
- Marketing Technologies & Emerging Trends
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
APPLIED MARKETING CORE 3
Curriculum Highlights
- Communications Planning (Messaging Hierarchies, User Experience, Formats)
- Building Integrated Campaigns (Media & Content, Channel Selection, Optimization, Automation)
- Marketing Technologies & Emerging Trends
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
SPECIALIZATION ELECTIVE
Curriculum Highlights
Specialization Electives courses will be comprehensive, deep-dive into a specific topic. The content of these courses will be informed by a team of experienced, practicing marketers.
Please note: not all elective courses will be available each semester. Please check the Program Dates tab for availability
Initial Electives will align with all CMA Councils: Martech, B2B, Customer Experience, Not for Profit, Media (understand the role of paid media within marketing to become a more well-rounded marketer), Insights, Brand (take a deep dive into the balance of theory and real-life applications involved in developing and evolving a brand)
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
SUMMIT COURSE
Curriculum Highlights
The Chartered Marketer Summit Course is the culmination of the applied marketing curriculum, with a focus on a customized experience for ever learner. CM Advisors join the Summit Course Instructors to provide another dimension to the learning. The course includes an immersive case study that includes group and individual assignments, including live presentations. In addition, the course includes multiple modules of experiential workshops focusing on communication and marketing leadership skill building.
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
SUMMIT COURSE
Curriculum Highlights
The Summit Course is in the build-phase. More information will be updated on the website as it becomes available.
• This course will bring together the learning from throughout the program
Pricing
| Member Pricing | Non-Member Pricing |
|---|---|
| $1,395 | $1,695 |
*Prices exclusive of taxes
RECEIVE YOUR CHARTERED MARKETER DESIGNATION
