Curriculum - Chartered Marketer Program

CHARTERED MARKETER CURRICULUM OVERVIEW

PREP COURSE & ENTRANCE EXAM

Presentation

The Chartered Marketer Prep course is the mandatory first step to participation in CMA’s two-year Chartered Marketer program. The Prep course is a self-directed, move-at-your-own-pace course adapted from McGraw-Hill’s 2018, “Marketing” textbook.

The course uses an electronic version of the textbook, with videos, interactive exercises, current case studies and examples to give learners a comprehensive overview of marketing today. This will place learners on equal footing as they move into the interactive, collaborative CM program.

Terms

Online – Successful applicants to the CM Program can begin the self-paced online Prep Course at any time, and will have 8 weeks to complete the course
– There are 6 modules each with a quiz and the course finishes with a final, online multiple-choice exam
– Learners with a few years of experience may be able to complete the Prep Course in as little as two weekends or over the course of a couple weeks

Calendar dates

If you want to enter Applied Marketer Core 1 in a particular semester, please note the dates you will need to complete the Prep Course by:

Fall 2020 Core 1 Complete Prep Course by Sept 7
Winter 2021 Core 1 Complete Prep Course by January 3
Spring 2021 Core 1 Complete Prep Course by April 25
Fall 2021 Core 1 Complete Prep Course by Sept 5

*Note – you may only enrol in Applied Marketing Core 1 upon successful completion of the Prep Course if your transcripts are also received

Pricing

Member Pricing Non-Member Pricing
$595 $795

*Prices exclusive of taxes

APPLIED MARKETING CORE 1

Presentation

  • Understanding the Customer (Insights, Data Science, Research)
  • Strategic Thinking for Marketers (Opportunity Sizing, Value Proposition Development, Market Planning)
  • Brand Strategy (Perception, Values, Voice & Positioning)

Calendar Dates

Fall 2020 (Week 1- 12) September 14 – December 6
Winter 2021 (Week 1- 12) January 11 – April 4
Spring 2021 (Week 1 -12) May 3 – July 25
Fall 2021 (Week 1 -12) September 13 – December 5

*Course availability and dates are subject to change

Pricing

Member Pricing Non-Member Pricing
$1,395 $1,695

*Prices exclusive of taxes

APPLIED MARKETING CORE 1

Presentation

  • Understanding the Customer (Insights, Data Science, Research)
  • Strategic Thinking for Marketers (Opportunity Sizing, Value Proposition Development, Market Planning)
  • Brand Strategy (Perception, Values, Voice & Positioning)

Calendar Dates

Fall 2020 (Week 1- 12) September 14 – December 6
Winter 2021 (Week 1- 12) January 11 – April 4
Spring 2021 (Week 1 -12) May 3 – July 25
Fall 2021 (Week 1 -12) September 13 – December 5

*Course availability and dates are subject to change

Pricing

Member Pricing Non-Member Pricing
$1,395 $1,695

*Prices exclusive of taxes

APPLIED MARKETING CORE 2

Presentation

  • Financial Management for Marketers (P&L, Margin Management, Pricing)
  • Measurement & Analytics (KPIs, Metrics in Digital & Traditional)
  • Effective Campaign Development

Calendar Dates

Fall 2020 (Week 1- 12) September 14 – December 6
Winter 2021 (Week 1- 12) January 11 – April 4
Fall 2021 (Week 1 -12) September 13 – December 5

*Course availability and dates are subject to change

Pricing

Member Pricing Non-Member Pricing
$1,395 $1,695

*Prices exclusive of taxes

APPLIED MARKETING CORE 3

Presentation

  • Communications Planning (Messaging Hierarchies, User Experience, Formats)
  • Building Integrated Campaigns (Media & Content, Channel Selection, Optimization, Automation)
  • Marketing Technologies & Emerging Trends

Calendar Dates

Fall 2020 (Week 1- 12) September 14 – December 6
Winter 2021 (Week 1- 12) January 11 – April 4
Fall 2021 (Week 1 -12) September 13 – December 5

*Course availability and dates are subject to change

Pricing

Member Pricing Non-Member Pricing
$1,395 $1,695

*Prices exclusive of taxes

APPLIED MARKETING CORE 3

Presentation

  • Communications Planning (Messaging Hierarchies, User Experience, Formats)
  • Building Integrated Campaigns (Media & Content, Channel Selection, Optimization, Automation)
  • Marketing Technologies & Emerging Trends

Calendar Dates

Fall 2020 (Week 1- 12) September 14 – December 6
Winter 2021 (Week 1- 12) January 11 – April 4
Fall 2021 (Week 1 -12) September 13 – December 5

*Course availability and dates are subject to change

Pricing

Member Pricing Non-Member Pricing
$1,395 $1,695

*Prices exclusive of taxes

SPECIALIZATION ELECTIVE

Presentation

Specialization Electives courses will be comprehensive, deep-dive into a specific topic. The content of these courses will be informed by a team of experienced, practicing marketers.

Please note: not all elective courses will be available each semester. Please check the Program Dates tab for availability

Initial Electives will align with all CMA Councils: Martech, B2B, Customer Experience, Not for Profit, Media (understand the role of paid media within marketing to become a more well-rounded marketer), Insights, Brand (take a deep dive into the balance of theory and real-life applications involved in developing and evolving a brand)

Calendar dates

Fall 2020 (Week 1-12) September 14 – December 6

Brand Elective & Media Elective

Winter 2021 (Week 1-12) January 11 – April 4

Media Elective

Spring 2021 (Week 1-12) May 3 – July 25

Brand Elective

Fall 2021 (Week 1-12) September 15 – December 5 

Brand Elective

*Course availability and dates are subject to change

Pricing

Member Pricing Non-Member Pricing
$1,395 $1,695

*Prices exclusive of taxes

SUMMIT COURSE

Presentation

The Summit Course is in the build-phase. More information will be updated on the website as it becomes available.

• This course will bring together the learning from throughout the program

Calendar dates

(Week 1-6) November 2 – December 13

Holiday Break

(Week 7-12) January 11 – February 21

*Course availability and dates are subject to change

Pricing

Member Pricing Non-Member Pricing
$1,395 $1,695

*Prices exclusive of taxes

SUMMIT COURSE

Presentation

The Summit Course is in the build-phase. More information will be updated on the website as it becomes available.

• This course will bring together the learning from throughout the program

Calendar dates

(Week 1-6) November 2 – December 13

Holiday Break

(Week 7-12) January 11 – February 21

*Course availability and dates are subject to change

Pricing

Member Pricing Non-Member Pricing
$1,395 $1,695

*Prices exclusive of taxes

RECEIVE YOUR CHARTERED MARKETER DESIGNATION

GET THE CHARTERED MARKETER LEARNER JOURNEY INFOGRAPHIC