CHARTERED MARKETER CURRICULUM OVERVIEW
Winter 2021 (Jan 11 – April 4) | Spring 2021 (May 3 – July 25) | Fall 2021 (Sept 13 – Dec 5) |
---|---|---|
Core 1 | Core 1 | Core 1 |
Core 2 | Core 2 | Core 2 |
Core 3 | Elective (Brand) | Core 3 |
Elective (Media) | Summit | Elective (Brand) |
Summit | ||
Prep course dates are outlined below (see calendar dates) |
PREP COURSE
Curriculum Highlights
Terms
Online | – Successful applicants to the CM Program can begin the self-paced online Prep Course at any time, and will have 8 weeks to complete the course – There are 6 modules each with a quiz and the course finishes with a final, online multiple-choice exam – Learners with a few years of experience may be able to complete the Prep Course in as little as two weekends or over the course of a couple weeks |
Calendar dates
Fall 2020 Core 1 | Complete Prep Course by Sept 7 |
Winter 2021 Core 1 | Complete Prep Course by January 3 |
Spring 2021 Core 1 | Complete Prep Course by April 25 |
Fall 2021 Core 1 | Complete Prep Course by Sept 5 |
*Note – you may only enrol in Applied Marketing Core 1 upon successful completion of the Prep Course if your transcripts are also received
Pricing
Member Pricing | Non-Member Pricing |
---|---|
$595 | $795 |
*Prices exclusive of taxes
APPLIED MARKETING CORE 1
Curriculum Highlights
- Understanding the Customer (Insights, Data Science, Research)
- Strategic Thinking for Marketers (Opportunity Sizing, Value Proposition Development, Market Planning)
- Brand Strategy (Perception, Values, Voice & Positioning)
Pricing
Member Pricing | Non-Member Pricing |
---|---|
$1,395 | $1,695 |
*Prices exclusive of taxes
APPLIED MARKETING CORE 1
Curriculum Highlights
- Understanding the Customer (Insights, Data Science, Research)
- Strategic Thinking for Marketers (Opportunity Sizing, Value Proposition Development, Market Planning)
- Brand Strategy (Perception, Values, Voice & Positioning)
Pricing
Member Pricing | Non-Member Pricing |
---|---|
$1,395 | $1,695 |
*Prices exclusive of taxes
APPLIED MARKETING CORE 2
Curriculum Highlights
- Financial Management for Marketers (P&L, Margin Management, Pricing)
- Measurement & Analytics (KPIs, Metrics in Digital & Traditional)
- Effective Campaign Development
Pricing
Member Pricing | Non-Member Pricing |
---|---|
$1,395 | $1,695 |
*Prices exclusive of taxes
APPLIED MARKETING CORE 3
Curriculum Highlights
- Communications Planning (Messaging Hierarchies, User Experience, Formats)
- Building Integrated Campaigns (Media & Content, Channel Selection, Optimization, Automation)
- Marketing Technologies & Emerging Trends
Pricing
Member Pricing | Non-Member Pricing |
---|---|
$1,395 | $1,695 |
*Prices exclusive of taxes
APPLIED MARKETING CORE 3
Curriculum Highlights
- Communications Planning (Messaging Hierarchies, User Experience, Formats)
- Building Integrated Campaigns (Media & Content, Channel Selection, Optimization, Automation)
- Marketing Technologies & Emerging Trends
Pricing
Member Pricing | Non-Member Pricing |
---|---|
$1,395 | $1,695 |
*Prices exclusive of taxes
SPECIALIZATION ELECTIVE
Curriculum Highlights
Please note: not all elective courses will be available each semester. Please check the Program Dates tab for availability
Initial Electives will align with all CMA Councils: Martech, B2B, Customer Experience, Not for Profit, Media (understand the role of paid media within marketing to become a more well-rounded marketer), Insights, Brand (take a deep dive into the balance of theory and real-life applications involved in developing and evolving a brand)
Pricing
Member Pricing | Non-Member Pricing |
---|---|
$1,395 | $1,695 |
*Prices exclusive of taxes
SUMMIT COURSE
Curriculum Highlights
Pricing
Member Pricing | Non-Member Pricing |
---|---|
$1,395 | $1,695 |
*Prices exclusive of taxes
SUMMIT COURSE
Curriculum Highlights
• This course will bring together the learning from throughout the program
Pricing
Member Pricing | Non-Member Pricing |
---|---|
$1,395 | $1,695 |
*Prices exclusive of taxes
RECEIVE YOUR CHARTERED MARKETER DESIGNATION
