CM Graduates Archives - Chartered Marketer Program

Real Change

Earl DeMatas — Fri, 08 Mar 2024 14:00:08 +0000

Kudzai Baloyi, CM, Bank Advisor at the Royal Bank of Canada, wanted more than just a job. In his spotlight, Kudzai discusses sparking real change, making a difference in his

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The Real Challenge

Earl DeMatas — Fri, 20 Oct 2023 13:00:48 +0000

Solange Bernard, CM, Senior Director and Head of Marketing Communications at Tim Horton’s, shares the importance of curiosity, the challenge marketers face, lifelong learning, the consumer journey, and the most

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My Work

Earl DeMatas — Fri, 01 Sep 2023 13:00:07 +0000

Lyanne Campbell, CM, Consultant, Marketing Strategist, and Mastermind Facilitator at Blue Dragonfly Marketing Strategies Ltd., covers creativity, metrics, driving revenue, aligning with the audiences’ needs, and proving her work has

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Transforming my career

Earl DeMatas — Fri, 18 Aug 2023 13:00:14 +0000

Ersegun Kocoglu, CM, Managing Director & Product Marketing Executive at Market Me Canada Inc., Insights Council Member at the CMA, Board Member at the ODTU Alumni Association of Canada, and

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I knew

Earl DeMatas — Fri, 11 Aug 2023 13:00:28 +0000

Shannon Cone, CM, Digital Marketing & Advertising Specialist at SC Social Marketing Services, and Professor at the Faculty of Media Art and Design at Durham College, shares how she knew

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The Strategic Side

Earl DeMatas — Fri, 04 Aug 2023 13:00:02 +0000

Eric Jackson, CM, Industry Programs Marketing Manager at Axonify, discusses the strategic side, the key to staying current, the value of marketing, new paths, and making the right choice. Essential,

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Embrace Change

Earl DeMatas — Fri, 14 Jul 2023 13:00:00 +0000

Santo Ligotti, CM, Professor and Vice President of Marketing and Member Services at the Retail Council of Canada, discusses artificial intelligence, opening doors, overcoming challenges, when to embrace change and two moments that defined his career. The CM Opens

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No Regrets

Earl DeMatas — Fri, 07 Jul 2023 13:00:35 +0000

Sabrina Neumann, CM, Freelance Marketing Consultant, shares the impact of work, staying current, technological advancements, overcoming challenges, her defining moment and why she has no regrets. Principles and Psychology The

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Leaving The Comfort Zone

Earl DeMatas — Fri, 30 Jun 2023 13:00:30 +0000

Vicki Waschkowski, CM, Founder of Hook Marketing, Professor, Speaker and Instructor of CM Curriculum Development at the Canadian Marketing Association, discusses broadening perspectives, taking chances, staying current, balancing worlds and

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Pushing Yourself

Earl DeMatas — Fri, 09 Jun 2023 13:00:16 +0000

Shelley Mayer, CM, Founder and President of Ramp Communications Inc., discusses lifelong learning, the credibility the CM designation brings, aligning yourself with trusted colleagues and pushing yourself. Brand Manager, Consultant

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