In his CM Snapshot, Asutay Kocak discusses what he attributes his success to and how the CM program enhanced his skills, from his understanding of finance to time management which empowered him to overcome obstacles. 

Prestigious Recognition

I chose to pursue the Chartered Marketer designation because it is a prestigious recognition of my expertise and dedication to marketing. This designation validates my skills and knowledge and demonstrates my commitment to continuous learning and professional development.

Continuous Professional Development

I applied for the CM scholarship with the DMSC program because it was a fantastic opportunity to enhance my digital marketing skills and stay ahead of industry trends. With the rapid evolution of digital marketing, I recognized the importance of staying current with the latest tools, strategies, and best practices to remain competitive. The program offers a well-organized and practical approach to learning, aligning perfectly with my commitment to continuous professional development.

Overcoming Obstacles

Despite building a solid foundation in finance early on in my career, some formulas and concepts became less familiar over time. I conquered this obstacle by refreshing and enhancing my understanding of finance, which allowed me to regain confidence in my skills. Another obstacle was managing time effectively and prioritizing tasks to fulfill academic and personal commitments. I overcame this obstacle by treating coursework like client projects, applying project management principles to organize my schedule and setting realistic goals. This approach enabled me to allocate time for studying while meeting deadlines and delivering quality work.

Achieving Goals

One thing I’ve learned that has changed how I approach my goals is the importance of agility and adaptability. In a fast-paced digital landscape, pivoting, iterating, and adjusting strategies based on data and feedback is crucial for success. This shift in mindset empowered me to embrace change, experiment with new ideas, and continuously refine my approach. My passion for discovering new technological advancements has led me to stay current on emerging trends and innovations and incorporate cutting-edge solutions into my work. I attribute my success to a strong work ethic, as hard work is essential for achieving any goal.

Empowered

The program’s emphasis on practical, real-world application of digital marketing concepts has been invaluable. Interview sessions with industry experts and case studies from multinational and local Canadian companies and agencies have reinforced my understanding of digital marketing and equipped me with analytic and critical thinking skills to implement effective strategies. The DMSC program offers access to a wide range of resources, mentorship, and coaching provided by experienced marketing professionals, which empowers me to push forward to achieve my goals.

Today’s Competitive Market

My experience in the CM program has intensified my appreciation for the strategic role marketing plays in driving business success. It has highlighted the need for marketers to be strategic thinkers, problem solvers, and effective communicators to thrive in today’s competitive market.

Growth and Success

The CM program has significantly impacted my future career by equipping me with the skills, knowledge, and confidence to take on new challenges and pursue marketing opportunities. It has also enhanced my credibility as a marketing professional, opened doors to networking and collaboration opportunities, and positioned me for continued growth and success on my journey.

Asutay Kocak
DMSC Chartered Marketer Participant